Hey Zengineers! This week we’ve got another special guest: Laura Goldfarb. Laura’s an award winning music publicist, writer, entrepreneur, radio host, music journalist, songwriter, social media marketer, artist manager, booking agent, tour manager, nomad, and once, an impromptu human mic stand. As the “Big Kahuna” at Red Boot PR, she’s spent years handling public relations for a family of badass indie music artists. More recently she’s taken up the mantle of Community Manager for artist MILCK, whose song “Quiet” became the unofficial anthem of the 2017 Women’s March... we get into all that and more on this week’s ’cast!
Adam and Laura have worked together here and there over the years, and share similar philosophies regarding transparency and authenticity in digital marketing... so of course he roped her in for an episode. But Laura flipped the script, and came with a bit of a bone to pick after listening to Episode 38, the one about BS pop music. We pick that conversation up to talk about the not-BS side of pop music: the side that can make a whole field full of people vibe and dance, the part that can serve as a rallying point for something as important as social justice.
Tune in for a great conversation about modern PR, digital marketing, community management, pop music, it’s importance and power to heal souls and rally social movements. As always, let us know what you think on Twitter @zengineeringpod, via email (hello@zengineeringpodcast.com), and check out all the links and goodies in the show notes at http://zenigneeringpodcast.com.
Enjoy!
Adam & Brian
060 - with Gustaf Alstromer of Y Combinator - On Climate Change - Part 3 - Carbon Capture
059 - On Drones - Part 1 - Quadcopters and NASA Warp Drives
058 - on Climate Change - Part 2 - Carbon, Cooking, and Chemistry
057 with Kelly Gardner - On Storytelling and Everyday Inspiration
Storj Storage and Solar Powered Mining Rigs w-Netwise Data CTO and Mechanical Engineer T Brian Jones
056 - with Mike Rosolio - On Privacy, Facebook and Cambridge Analytica
055 - On Climate Change - Part 1 - What the Fuck is It
054 - with Jen Friel - On Blogs, Bartering, and Footslaves
053 - On AOL Instant Messenger - May it Rest in Peace
052 - with Jonathan Sampson, on Brave, Basic Attention Token and Browser Security
051 - On The Solar System - Part 2 - Rovers and Rocky Planets
050 - On Listener-fed Rabbit Holes
049 - with Peet Guercio - On Rap Battles, Aaron Sorkin, and Problematic Art
048 - On STEAM Education and the Importance of Curiosity
047 - with Pat Connelly - On Health, Happiness, and The Rock
046 - On Experiments, and their Limits in Meat Space
044 - On Experts, Algorithms, and Scientific Thinking
043 - With Allen and Jesse From FitBod - On Fitness and Technology
042 - On Optimization, Staying Stoked, And Our New Website
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