Today, joining me is Dave Chesson. He is a full-time entrepreneur, stay at home dad, author of 7 books, and software creator. Dave built his business starting in 2014 and is now making a six-figure income every year.
"What we are talking about today is what you need to do when someone types something into the search box, they show your book over somebody else's." Discoverability is key to selling your book on Amazon. "If Amazon does not choose to show your book, no matter what, you won't make sales unless you find the person and point them to your book."
Dave has dyslexia and isn't a good writer. "For me to overcome my lack of Hemmingway capabilities, I understood the core principle that if people want something and they can't find it, but you have the answer, then you don't have to be Hemmingway to be the person that solves their problem."
BISAC code - Book Industry Subjects Codes list are sent to retailers as part of your book's metadata. They are also used as the subject or genre codes. Intended to guide shelving, categorization, merchandising, and marketing efforts, these codes signal to potential buyers, retailers, distributors, and search engines what your book is about. BISAC will tell the buyer the primary genre, topic, and theme which relate to your book.
"Knowing which categories to choose, finding the ones that give you the best chance to be a best-seller, are extremely important." There are three times you want to use Publisher Rocket: before you write your book, while you're writing your book, and last, when you go to publish.
Listen in to find out how you can validate your book idea before you start writing, choose the best categories for your book, and write a book using Publisher Rocket. Learn how to find out the best keyword phrases to add to your Amazon search, run Amazon ads, and make sure your keywords fit your book content.
Show Notes
[02:29] Why SEO is important when you want to sell more books. [04:26] How Publisher Rocket sells more books. [06:40] Validating your book idea before you start writing a book with Publisher Rocket. [08:02] Learn how to use BISAC code when marketing your book. [09:48] Using Publisher Rocket to validate a book idea and set up for success. [13:16] Discovering kindle keywords to get your book found on Amazon. [17:05] Questions to ask when researching keywords. [18:06] Why it's important to make sure your keywords fit your book. [20:26] Two ways that categories help with your book. [23:31] How to set up and run Amazon ads. [27:30] Biggest mistakes people make with Amazon ads.Links and Resources
Visit Self Publishing School Online SPS Free Training Course Circle of Profit Author Advantage Live 2020 for Writers Dave Chesson’s free Amazon Ads Course Dave Chesson on the web Publisher RocketSPS 027: How to Write a Timeless Book that Sells 500,000 Copies with Josh Shipp
SPS 026: How I Built the Largest Success Training Company in the World Using My Book with T. Harv Eker
SPS 025: You Are a Writer, So Start Acting Like One with Jeff Goins
SPS 024: From Self-Published Author to Front of Store Placement with Eileen Wilder
SPS 023: How to Use Books to Book Yourself Solid & Grow Your Speaking, Coaching & Training Business with Michael Port
SPS 022: Behind the Scenes of Multiple NYT Bestsellers with Daniel Decker
SPS 021: Using Books to Grow My Blog, Following & Online Business with Crystal Paine
SPS 020: How to Punch Worry in the Face with Mitch Matthews
SPS 019: How I Self-published My Way onto the Wall Street Journal Bestseller List with Pat Flynn
SPS 018: Scaling Up Your Business Using Books with Verne Harnish
SPS 017: How I Went From #1 NYT Book Launch to $5.1M Product Launch with Jeff Walker
SPS 016: My Exact Process for Writing 16 Books with Joanna Penn
SPS 015: How to be a Writing Machine with Steve Windsor
SPS 014: Before Book” vs. “After Book” with Brian Tracy
SPS 013: Beyond the Bestseller with Hal Elrod
SPS 012: How I Built an E-Book Business of $3,000-$4,000/Month with Lise Cartwright
SPS 011: How To Start Blogging For High Profile Sites with Dorie Clark
SPS 010: Sell Or Be Sold with Grant Cardone
SPS 009: Eliminating Distractions & Practicing Deep Work to Finish Your Book with Cal Newport
SPS 008: Creating a Thriving Business, Blog, and Raving Fans with Ruth Soukup
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