Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp
Jason Rothman - https://rothmanppc.com/
Chris Schaeffer - https://www.chrisschaeffer.com/
Show Notes:
In our last episode, we discussed the choices you have to make with each campaign regarding brand keywords, Performance Max, and exact match keywords. In this episode, we're continuing with the discussion by addressing what we consider the best bidding strategies in Google Ads and explaining why we always start with broad match keywords.
(5:55) What are the best bidding strategies in Google Ads?
(27:22) Why we always start with some broad match keywords
We need your help! Please help us grow the show:
If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
First 100 Episodes - https://paidsearchpodcast.com/archive/
Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
Free Download / Stream: http://bit.ly/2Pj0MtT
Music released by Argofox https://youtu.be/8BXNwnxaVQE
Music promoted by Audio Library
Quality Before Volume - The Principals of Google Ads #8 (Episode #396)
Metrics of Success - The Principals of Google Ads #7 (Episode #395)
Bidding Strategy Comparison (Episode #394)
HUGE Question & Answer Show (Episode #393)
Amazing New Ideas + Joey Bidner (Episode #392)
What I Learned in 2023 (Episode #391)
Risk Management - The Principles of Google Ads #6 (Episode #390)
Quality Score - The Principles of Google Ads #5 (Episode #389)
Proactive & Reactive Management - The Principles of Google Ads #4 (Episode #388)
Pay Per Value - The Principles of Google Ads #3 (Episode #387)
Phases of Success - The Principles of Google Ads #2 (Episode #386)
Strategic Relevance - The Principles of Google Ads #1 (Episode #385)
My 5 Most Controversial Opinions (Episode #384)
Answering Questions on Bidding, Remarketing, Keywords, & Search Partners (Episode #383)
Below First Page Bid? (Episode #382)
Let's Build a High Funnel Google Ads Search Campaign (Episode #381)
Answering 6 Questions from Listeners (Episode #380)
The Cheapest Traffic on Google! (Episode #379)
How to Prepare for the Upcoming Holiday Sales Season (Episode #378)
When to Use Exact Match Keywords (Episode #377)
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlström
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast