My Worst Investment Ever Podcast
Business:Investing
BIO: Giuseppe Grammatico is a franchising advisor who has owned several Master Franchise licenses and has enjoyed a successful franchising career, guiding over 200 individuals through business ownership, many for the first time.
STORY: Giuseppe hired a full-service marketing company that managed everything from his website to emails and social media posts. Giuseppe gave the company complete control of his business, and his voice got lost. He also got virtually zero return from hiring the company.
LEARNING: Pick the medium that works for you and stick with it. Publicity doesn’t mean revenue.
“Just do your thing, have a plan going forward, and it’ll pay dividends down the road.”Giuseppe Grammatico
Guest profile
Giuseppe Grammatico is a franchising advisor who has owned a number of Master Franchise licenses and has enjoyed a successful franchising career, guiding over 200 individuals through business ownership, many for the first time. In addition to two decades in franchising, he also has 20 years of sales, marketing, and management experience. Book a free call with Giuseppe here.
Worst investment everGiuseppe was looking to take some things off his plate, so he hired a full-service marketing company that did everything from website management to emails and social media posts. Giuseppe’s voice got lost in this process. He had given someone else control of his brand and what he was doing. It all got diluted. Giuseppe felt like he’d been thrown in a box with just about every other company in the marketing company’s portfolio. He also got virtually zero return from hiring the company. In fact, it ended up causing more confusion for his business. It took Giuseppe a long time to regain control of his brand and voice.
Lessons learnedWrite your 12 Frequently Asked Questions, record your answers for each question in a video, and release it on all platforms. Repurpose the video into a blog post, snippets, LinkedIn carousel, and more.
Giuseppe’s recommendationsGiuseppe recommends reading Traction: Get a Grip on Your Business to learn how to keep everything balanced. Even if you don’t own a business, the book will teach you about the intricacies of managing your KPIs daily.
No.1 goal for the next 12 monthsGiuseppe’s number one goal for the next 12 months is to work less and help more people than he did in 2023. He’s outsourced his marketing by having someone produce, edit, and share the content that he’s creating.
Parting words“Go for it. Life’s too short to be miserable. Take a chance on yourself, but do your due diligence and talk to people that own a business.”Giuseppe Grammatico
[spp-transcript]
Connect with Giuseppe Grammatico
Dave Collum – What Should the US Be Doing in Ukraine?
Bill Blain – Always Sell Fast in a Difficult Market
Jeroen Blokland – Know the Actual Business Outlook Before Investing
ISMS 8: Larry Swedroe – Are You Overconfident in Your Skills?
Brian Feroldi – Be Careful When Trading Options
Matt LeBris – Prepare for the Downs During the Uptime
Pim van Vliet – Just Because It’s Cheap Doesn’t Mean You Have to Buy It
ISMS 7: Financials, Cons. Disc., and Utilities Sectors Look Most Interesting
Logan Nathan – Your Supplier Is an Extension of Your Business, Not an Outsider
Louis-Vincent Gave – Your Success Comes Down to Portfolio Sizing
Adam Rosen – Build to Sell From the Start
ISMS 6: UK Looks Most Interesting Among the Top 5 Stock Markets
Terri Spath – Always Know When to Buy and When to Fold
Brett Martin – Fix Your Partnership or Quit It
Damon Pistulka – Be Careful of Concentration Risk
ISMS 5: How Rising Rates and Oil Prices Are Contributing to 6.4% Inflation in the US
Pia Singh – Mistakes Are Inevitable, So Be Prepared
Raghav Kapoor – Be on High Alert When You’re Doing Well
ISMS 4: Bond Yields Are Showing the Fed Has Won Its Battle Against Inflation
Praveen Kumar Rajbhar – Don’t Fall in Love with Your Own Ideas
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
U.S Property Podcast
Aligned Money Show
Dubai Property Podcast
The Ramsey Show
The Clark Howard Podcast