The Unofficial Shopify Podcast
Business:Entrepreneurship
In our last chat with Rishi (AKA the Shopify product page guy), we talked about why product pages are important (https://unofficialshopifypodcast.com/episodes/rishi-rawat). It was one of our most popular 2021 episodes.
So I invited Rishi back. This time we dug into how to rewrite the product description so it connects with the psychology of your shopper.
Rishi has been experimenting with conversion ideas for the last 13 years. He’s discovered a 9 point conversion copywriting (https://www.frictionless-commerce.com/blog/conversion-copywriting-checklist/) framework.
Frictionless Commerce (Rishi’s company) specializes in helping Shopify sites improve product page conversions by 20% in 90 days. They A/B test to prove their ideas make you more money.
PS: they are probably the only digital marketing agency that I know of who takes inspiration from a 130-year-old Sears catalog (https://drive.google.com/file/d/1DlxvIV2810lgDsw0CQLgxVyhVea6PMzE/view?usp=sharing).
WANT MORE?
Rishi also has a weekly buyer psychology newsletter: https://www.frictionless-commerce.com/JOIN
SponsorsHoliday Email Marketing Tips & Prep
How a FB Ads expert bootstrapped from 0–$100K
Supply Chain Snags' Merchant Impact
Connected Retail: Bridging Offline & Online Stores
Donations, Not Discounts
BFCM: Predictions for Your Promotions
Headless 101
BFCM: Prepping for this Holiday Season
Your Data is Probably Bad
What matters for the future of ecommerce
July Recap: The Summer Slump
Discount Code Abuse: Protecting Your Profits
Q&A: Online Store 2.0
Zuly Matallana of Tiara (Dragon's Den Update)
Two Stores & a Full-time Job
Lots of traffic but no sales?
Shopify Unite 2021 Recap
Using Pre-Orders to Grow Inventory
The Boneheaded Mistakes We've All Made Running Online Businesses
Converting Your First Customers
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Organic Marketing Simplified: Effective podcasting strategy for growth and monetization
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
The Tim Ferriss Show