Danny Charbonnet started All Citizens a few years ago after searching through endless aisles and websites for new boxer briefs.
Charbonnet realized that guys really only have 3 options for underwear; bargain big box retailers, expensive designer labels, or new online brands with designer label prices.
This led him to ask himself “why can’t I get a whole week’s worth of great underwear for under $100?” This question sparked the idea for him to create a new category in menswear - premium, performance-based apparel at an exceptional value.
Charbonnet started All Citizens with $3,000 and no design, retail, fashion or ecommerce background, but the outsider’s view enabled me to build a brand that is truly customer first without the baggage of the traditional retail model.
Although I started with boxer briefs, We’ve expanded to offer everything from performance dress shirts to adventure-ready sunglasses under the singular mission of democratizing comfort.
In This Conversation We Discuss:
Resources:
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217 | Unprepared But Still Moving Forward | with Amanat Anand
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