In this episode of The Negotiation podcast, host Todd Embley welcomes Gerald Hoe, Head of Global Marketplace ROW at Coupang, one of South Korea's premier e-commerce platforms.
With its customer-centric and innovative approach, Coupang has cemented its position as a leader in the South Korean digital marketplace. Gerald provides a comprehensive overview of how Coupang has revolutionized the way Korean consumers shop online. He compares Coupang's robust ecosystem to other global internet giants, shedding light on its unique market position and the array of services that cater to a wide array of consumer needs.
The conversation delves into the specifics of the Coupang online retail app, highlighting its distinctive features and the wide range of benefits for both consumers and merchants. Gerald discusses the success behind the platform's intuitive design, seamless user experience, and fast delivery systems that address the modern consumer's needs.
A significant focus is placed on the potential for international brands within the South Korean market, particularly given the country's success in exporting its own consumer brands. Gerald explores the growing appetite for overseas brands and outlines why Coupang is the ideal platform for international merchants looking to tap into this vibrant market.
Moreover, Gerald provides a blueprint for foreign brands aiming to enter the South Korean e-commerce space, including strategic insights into livestreaming e-commerce's popularity and the hottest consumer sectors driving consumption in South Korea. The episode offers a deep dive into the cultural and lifestyle trends shaping consumer behavior, providing valuable guidance for brands looking to make their mark.
Discussion Points:
Year In Review, Part 1 | The Greatest Hits Of 2022!!
Arnault Castel Part 2 | Online vs Offline And The Future Of Retail In Asia
Arnault Castel Part 1 | The Coolest Store In Hong Kong
Charles Lavoie Part 2 | Using Creative To Fuel Growth In Asia
Jacob Cooke | Assessing The 2022 Singles’ Day 11/11 Shopping Festival And Consumption Trends In China
Charles Lavoie Part 1 | How Creative Drives Impact In APAC
William Bao Bean Part 2 | Current Markets & Future M&A In Asia
William Bao Bean Part 1 | The Distinguishing Characteristics Of Successful APAC Startups
Louis Houdart Part 2 | Nuances Of Consumers In China
Louis Houdart Part 1 | From Flower Shops To Chinese Brand Building
Akio Tanaka Part 2 | Japan's Startup & Investment Landscape
Akio Tanaka Part 1 | Backing Technical Founders & Growing Businesses In Asia
Patrick Deloy Part 2 | The Future Of Omni-Channel Retail In Asia
Patrick Deloy Part 1 | The Omni Channel Experience In Asia
Chuk Besher Part 2 | Partnerships, News Media, & eCommerce In Japan
Chuk Besher Part 1 | Creative In Japan With Coca-Cola & Grey Group
Jeff Daggett | 30 Years Of Helping Iconic Global Brands Enter Japan - Part 2
Jeff Daggett | 30 Years Of Helping Iconic Global Brands Enter Japan - Part 1
Massimo Lazzari | Bringing European Luxury Brands To Japan
Ricky Samuel | Marketing Consumer Electronics Brands In Southeast Asia - Part 2
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips