The BookSmarts Podcast, with Joshua Tallent
Arts:Books
Alessandra Torre, CEO of Authors A.I. and BingeBooks and a NY Times bestselling Psychological Thriller and Romance author, joins Joshua to talk about various strategies independent authors utilize when marketing and selling their books, and how publishers can take advantage of these strategies.
Alessandra's suggestions cover a wide range of topics. Being flexible in pricing, testing new prices periodically, and setting affordable ebook prices can be a great way to see what price the market will bear for specific products. Cover reveals can be a great opportunity to get the word out about a new title, and sometimes the author can be a herald for that reveal event. Authors can also be helpful in getting upcoming books into the hands of blogger, influencers, and reviewers (for example, by using the widgets available in NetGalley). Also, an update to a backlist title's cover image has the potential to give older titles new life and keep them relevant to readers for many years to come.
While some publishers have a dedicated team working on their backlist, no single publisher is able to completely manage every title.
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--- Send in a voice message: https://podcasters.spotify.com/pod/show/booksmarts/messageEpisode 23: Mark Herschberg How Books Might Escape the Page
Episode 22: George Slowik, Jr. on the 150th Anniversary of Publishers Weekly
Episode 21: Thad McIlroy on Metadata Quality, the Backlist, and more
Episode 20: Todd Sattersten on The Magic Number
Episode 19: Scott Miller on Publishing at FranklinCovey
Episode 18: Robin Whitten on Audiobook Demographics and Quality
Episode 17: Fran Toolan on Cybersecurity
Episode 16: Nick Espinosa on Cybersecurity
Episode 15: Updates on Keywords and Reviews
Episode 14: Mary McAveney on Book Discovery
Episode 12: Michael Cader on Challenges and Opportunities in Publishing
Episode 11: Recent Kindle Changes: A+ Pages and the Death of the MOBI Format
Episode 10: The Need for Standards
Episode 9: Erik Nelson on Branding and Marketing
Episode 8: Everything You Wanted to Know About Keywords
Episode 7: Andy Hunter on the Role of Independent Bookstores and the Need for Innovation
Episode 6: Clay Tablets and Metadata Overwriting
Episode 5: Ian Lamont on Advertising and Direct-to-Consumer Sales
Episode 4: Drs. Rachel Noorda and Kathi Inman Berens on Book Discovery
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