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Show Notes:
We're back with another awesome Q&A episode! This time we're tackling questions about match types, negative keywords, SKAGS, E-commerce, responsive search ad headlines, and where to start if you're new to Google Ads.
(2:51) How to transition from single keyword ad groups
(8:12) When to use negative keywords
(23:35) Do phrase and exact match keywords still matter?
(25:56) How to measure RSA headline success
(33:01) Multiple performance max campaigns
(36:08) E-commerce Google Ads account structure
(39:23) Getting bad leads from Google Ads
(44:17) Where to start if you are new to Google Ads
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First 100 Episodes - https://paidsearchpodcast.com/archive
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Quality Before Volume - The Principals of Google Ads #8 (Episode #396)
Metrics of Success - The Principals of Google Ads #7 (Episode #395)
Bidding Strategy Comparison (Episode #394)
HUGE Question & Answer Show (Episode #393)
Amazing New Ideas + Joey Bidner (Episode #392)
What I Learned in 2023 (Episode #391)
Risk Management - The Principles of Google Ads #6 (Episode #390)
Quality Score - The Principles of Google Ads #5 (Episode #389)
Proactive & Reactive Management - The Principles of Google Ads #4 (Episode #388)
Pay Per Value - The Principles of Google Ads #3 (Episode #387)
Phases of Success - The Principles of Google Ads #2 (Episode #386)
Strategic Relevance - The Principles of Google Ads #1 (Episode #385)
My 5 Most Controversial Opinions (Episode #384)
Answering Questions on Bidding, Remarketing, Keywords, & Search Partners (Episode #383)
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Let's Build a High Funnel Google Ads Search Campaign (Episode #381)
Answering 6 Questions from Listeners (Episode #380)
The Cheapest Traffic on Google! (Episode #379)
How to Prepare for the Upcoming Holiday Sales Season (Episode #378)
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