This morning, I read a pretty powerful marketing lesson written by a Saint. I'm pretty sure he didn't intend for it to be a marketing lesson, but it's a good marketing lesson nonetheless. The Saint's name is Nikolaj Velimirović and in his writings, he says that we are better off if we do not engage others in lengthy debates and fruitless discussions. We can better change their hearts by our love and good deeds.
If we take that sentence and we apply it to marketing, it really makes a lot of sense because one of the most effective ways to persuade someone that you can help them is to demonstrate that you can help them by actually helping them.
I know this sounds really, really basic and really, really simple.
Usually the most basic and simple things are the things that work the best. So here's why this technique is so powerful...
I would like some advice on how to form my copy, so it gets approved. - Frank Kern Greatest Hit
You have WAY more value than you know - Frank Kern Greatest Hit
How would you make an ad for "the low-hanging fruit?" - Frank Kern Greatest Hit
I'm getting a good quantity of leads, but they are not scheduling consults or responding at the rate that I would like. So my question is, what's the number one thing I should do next? - Frank Kern Greatest Hit
How do I expand and find different targets within a sub-niche? - Frank Kern Greatest Hit
Forget “Money Goals” - try this instead - Frank Kern Greatest Hit
After best roll with Facebook ads, and then having to move all of the business into another account, the cost per lead went up 10x the normal cost and conversions sank. Same pixel, same audience. What could be some reasons why that happened? - Frank Kern
Most Successful Promo Ever? (Part 2) - Frank Kern Greatest Hit
What do you recommend for the in-between time? They publish their ads, what should they be doing for the next three days while they're waiting? - Frank Kern Greatest Hit
The Most Powerful “Persuasion Technique” On Earth - Frank Kern Greatest Hit
How To Write Real Good And Stuff: 20 Years in Under 20 Minutes Part 8 - Frank Kern Greatest Hit
Repeated Catastrophic Failures (The #1 Secret To Success): 20 Years in Under 20 Minutes Part 7 - Frank Kern Greatest Hit
The Single Most Important Thing In Copy ...Plus My REVENGE! : 20 Years in Under 20 Minutes Part 6 - Frank Kern Greatest Hit
When Weiner Pics Go Wrong: 20 Years in Under 20 Minutes Part 5 - Frank Kern Greatest Hit
The Fastest and Easiest Way to Increase Revenue: 20 Years in Under 20 Minutes Part 4 - Frank Kern Greatest Hit
Literally the Most Powerful Way to Influence People, Ever: 20 Years in Under 20 Minutes Part 3 - Frank Kern Greatest Hit
My Thing with Taylor Swift: 20 Years In Under 20 Minutes Part 2 - Frank Kern Greatest Hit
About Your Sex Tape: 20 Years In Under 20 Minutes Part 1 - Frank Kern Greatest Hit
Apple and Facebook aren't getting along right now, what does that mean for the rest of us? - Frank Kern Greatest Hit
These two skills will get you farther than anything else - Frank Kern Greatest Hit
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