This morning, I read a pretty powerful marketing lesson written by a Saint. I'm pretty sure he didn't intend for it to be a marketing lesson, but it's a good marketing lesson nonetheless. The Saint's name is Nikolaj Velimirović and in his writings, he says that we are better off if we do not engage others in lengthy debates and fruitless discussions. We can better change their hearts by our love and good deeds.
If we take that sentence and we apply it to marketing, it really makes a lot of sense because one of the most effective ways to persuade someone that you can help them is to demonstrate that you can help them by actually helping them.
I know this sounds really, really basic and really, really simple.
Usually the most basic and simple things are the things that work the best. So here's why this technique is so powerful...
Frank, how do you script your videos?
What types of lead magnets work best to attract higher-level prospects for our agency side?
Do you have tips/recommendations to optimize engagement and click-through rate?
What would you say to the individual that has all the content in the world but is having trouble implementing it?
If you were doing a State of the Union today, how would you structure it towards more of an agency application funnel rather than an info product or lower-end product?
Do you have any tips on how I can engage a beta group that is testing my product to extract the most valid information?
How do you create whale bait to add new upper-level prospects to your pipeline?
How do you accurately categorize and elevate the appropriate price for tools such as 1-on-1 coaching, group coaching, memberships, and live events?
What are your takeaways from creating your "perfect lifestyle" first and then working hard to pay for it?
You understand human behavior, positioning and dynamics. How do unconscious marketing elements like context, environment and positioning affect the marketing schtick?
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If you lost everything today (contacts, cash, business, etc), what will you do to rebuild back your income?
Is SEO dead? How much should I worry about it for a blog/biz website?
Have you worked with clients from Europe who sold their products/services to US customers? Is it more difficult for Europeans to sell on the US market?
Do you think there's any connection between the MK-Ultra experiments and modern marketing methods, especially the ones that have a background in NLP?
If you were to go back to when you were 20, do you think you would still choose the same lifestyle?
Is the majority of your business still from selling info or consulting? Which business model do you prefer?
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