When you think of conversations happening around the podcasting space, Heather Osgood has to be at the top of your list of sources to turn to. As the founder of True Native Media, Heather is truly a podcast advertising maven. From True Native Media, to the Podcast Broker, and hosting The Podcast Advertising Playbook, Heather is an absolute specialist in the space.
In this episode of On the Mic with Ad Results Media, Lindsay and Nate sit down with Heather to discuss her hot takes on programmatic buying, dynamically inserted ad reads, her newest project The Podcast Broker, and of course, the lime green elephant in the room: Spotify.
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Podcast Music, Part 1: Setting the (Sound)stage
Game On: An Interview with MeganPlays
Fun for the Whole Family: An Interview with The McFarlands
The Power of Authentic Endorsement: A Conversation with Jon Favreau and Mark Krojansky
Do We Have a Deal? Negotiating Media From Both Sides of the Buy
True Crime, Part 3: An Interview with True Crime Obsessed
True Crime, Part 2: An Interview with Delia D'Ambra
The Blurred Line Between Podcasters and Influencers: An Interview with Bert Kreischer
True Crime, Part 1: Why Can't We Stop Listening?
The History of Podcasting
Podcast AdTech: An Interview with Bryan Barletta
Making Space: An Interview with Ad Results Media's SEEN Committee
The Art of Conversation: An Interview with Jordan Harbinger
How Molson Coors Harnesses the Power of Podcast Ads
Growing a Podcast Ecosystem: An Interview with Kathy Doyle
The Anatomy of an Ad, Part 3: What A Concept!
The Anatomy of an Ad, Part 2: Let's Talk Strategy
The Anatomy of an Ad, Part 1: Starting With the Brand
Women in Podcasting, Part 3: An Interview with Podcast Nation
Where's the Data?: An Interview with Podsights Founder, Sean Creeley
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