Marketing Today with Alan Hart
Business:Marketing
In this episode, Alan and John discuss what Narrative Economics is, how it works, and why marketers may need to reevaluate their use of Brand Management theory. John tells us how Boathouse uses data and AI to empower brands to understand their true narrative and evaluate how it aligns with their desired narrative. Boathouse employs strategies like “newsjacking” and “socialjacking” to manage and leverage their client's stories in a way that drives engagement and aligns with their goals and values.
John Connors has spent his entire career in the advertising industry and founded Boathouse in 2001 after serving as CEO of Zentropy Partners and being part of the McCann World Group Management team. At Boathouse, John and his team use Narrative Economics to help brands manage and leverage stories by overseeing both the strategy and execution.
In this episode, you'll learn:
Key Highlights
Resources Mentioned:
Follow the podcast:
Connect with the Guest:
Connect with Marketing Today and Alan Hart:
Support the show: https://www.patreon.com/marketingtoday
See omnystudio.com/listener for privacy information.
286: Investing Deeply in Your Customer with GoDaddy’s CMO Fara Howard
285: The Value of Leading with Service with Author Drew Neisser
284: When Sustainability Impacts Performance with Jennie Perry from Grove Collaborative
283: The Integration of Acting and Film in Marketing with Variety’s Dea Lawrence
282: Harnessing the Promise of the Digital Revolution with Stagwell’s Mark Penn
281: Unexpected lessons in leadership and marketing with StockX CMO Deena Bahri
280: Marketing through an IPO with monday.com’s Molly Aviva Sonenberg
279: Standing for a Data Culture with Tableau’s Jackie Yeaney
278: Breaking Out of the Sea of Sameness with Save A Lot’s Tim Schroder
277: Becoming Technology Forward and Data Reliant with Roku’s Sweta Patel
276: Building to Transform Society with R/GA's Ashish Prashar
275: A Masterclass in Agile Master Brand with Lippincott's Nital Patel
274: Highlighting the Human Element in Marketing through Audio with HubSpot's Alanah Joseph
273: The Democratization of Connection with LunchClub’s Chelsea Cain Maclin
272: Seeing the Whole Picture of a Marketing Transformation with Philips's Lorraine Barber-Miller
271: Making Your Product Marketable, Valuable, and Usable with Innovatemap’s Christian Beck
270: Aligning Your Brand and Product Messaging with Frankly Organic Vodka Co-founders Philip and Kristen Risk
269: Using Social Commerce to Influence Your Brand with Jane.com’s Meagen Johnson
268: Digital Business Transformation: Defending, Differentiating, and Disrupting with Publicis Sapient's Teresa Barreira
267: The Financial Impact of Customer Connection with Khoros’s Katherine Calvert
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
MarTech Podcast ™ // Marketing + Technology = Business Growth