In episode 223, Kestrel welcomes Maggie Hewitt, the founder and designer behind Maggie Marilyn, to the show. Made in New Zealand, Maggie Marilyn is working toward a more transparent, circular, regenerative and inclusive fashion industry.
“Really the biggest achievement of all to-date was making this sort of bold decision to pivot our business model to operate entirely direct-to-consumer, and I think really now — our values and our business model actually align.”On this week’s show, Maggie shares more on what led her to build a fashion brand that places sustainability at its core. She also explains more of how over the last five years, they realized as a brand, that in order to move forward with their focus of transparency, circularity, regeneration and inclusivity, they had to transform their business model to align with those values — which, for Maggie Marilyn, meant shifting away from wholesale and functioning entirely as a direct-to-consumer brand.
Maggie and Kestrel also dive into ideas around transparency, responsibility and accountability as a sustainable brand, and how Maggie Marilyn is pushing to truly hold themselves accountable when it comes to their statements.
The below thoughts, ideas + organizations were brought up in this chat:
“Stylists Are Giving Sustainable Fashion New — and Aspirational — Appeal” in WWD
“I think really the biggest achievement of all to-date was making this sort of bold decision to pivot our business model to operate entirely direct-to-consumer, and I think really now — our values and our business model actually align.”
Coercive labour practices in Xinjiang, how Maggie Marilyn responded in their communication + actions
All revolutions have always started at a grassroots level, and so I think that consumers really need to know that they hold so much power in transitioning our industry into one that is sustainable for the future. You know, it’s a tagline that we use a lot that we really believe everyone has the power to change the world, so yeah — ask more questions.” -Maggie
Maggie Marilyn’s Diversity and Inclusion Policy
Maggie Marilyn’s Sustainability Strategy
Follow Maggie Marilyn on Instagram >
Thanks to this week's sponsor TEN/TEN — an exclusive collection of ten one-of-a-kind engagement rings, designed by ten of the most distinctive designers working today. Using only diamonds responsibly sourced from Botswana, ten design masters have each produced a uniquely beautiful commitment ring. Learn more at BlueNile.com >
Nadia Bunyan of Growing A.R.C. on how cultivating community led to the collective cultivation of the flax plant for linen
S06 Episode 279 | Jono Salfield of Afends on DIY hemp farming for textiles & why hemp rules (from both a farming & carbon-capture lens)
S06 Episode 278 | Why we must approach waste holistically & how Material Library Of India is reimagining & documenting neglected materials while advocating for systems change
S06 Episode 277 | Questioning how we *value* garments & respecting the limits of partnership across fashion with Jesus Herrera
S06 Episode 276 | Fashion psychology, contextualizing our buying behaviors amidst today's *speed* & how shopping is not equal to happiness
S06 Episode 275 | The Or Foundation's take on their recent agreement with SHEIN, how these grant funds are/will be used within the Kantamanto community & extended producer responsibility (EPR)
S06 Episode 274 | What are biosynthetic dyes & could they replace the toxic petroleum-heavy ingredients in today's predominant indigo garment dye?
S06 Episode 273 | Kesiena Onosigho on slow art as a tool for liberation and why sustainability isn't passive – it's something you live
S06 Episode 272 | Revealing lipstick's dirty little secrets & questioning the beauty industry's lack of regulation with Angela Weinberg of Kolorete
S06 Episode 271 | Anuj Sharma on button masala and questioning cut & sew as the primary way to join garments together
S06 Episode 270 | Doctoral candidate Timnit Kefela on the rise of plastic fashion & the journey of microplastics that come with it
S06 Episode 269 | Ngozi Okaro of Custom Collaborative on fashion cooperatives & how they can shift power dynamics, counter overproduction, and support local economies
S06 Episode 268 | Venetia La Manna on the need to *Remember Who Made Them* (our clothes) & whether we should buy fast fashion secondhand
S06 Episode 267 | Sally Fox on breeding naturally colored organic cotton
S06 Episode 266 | The challenges of navigating supply chain minimums while intentionally building regional systems with Leah of Wol Hide
S06 Episode 265 | Summer Dean (@ClimateDiva) on slowing down influence & building community instead of obsessing about analytics
S06 Episode 264 | Greenwashing in fashion and the need for mandatory measures & regulation
S06 Episode 263 | Dr. Sandra Niessen on *sacrifice zones* & the layers of erasure in fashion
S06 Episode 262 | Roland Geyer on why we should we be focusing on LABOR, not MATERIALS in the quest to reduce fashion's environmental impact
S06 Episode 261 | Can fashion and degrowth coexist, and specifically — do high heels exist in a degrowth world?
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