Your Digital Marketing Coach with Neal Schaffer
Business:Marketing
Ever experienced a sudden drop in website traffic due to Google algorithm updates? You're not alone. I, Neal Schaffer, was right there with you, witnessing a decline in my site's traffic. Let's embark together on this episode of the Digital Marketing Coach, as we navigate the tumultuous sea of SEO changes brought about by the recent Google algorithm update. We'll venture deeper into how this has impacted user experiences, particularly concerning ads and pop-ups. Brace yourself for some philosophical pondering about your website's content, and whether search engines are here to stay or destined to fade into oblivion.
Get ready to redefine your understanding of SEO, as we unveil the seismic shifts reverberating across the industry and their implications for bloggers and businesses. Learn from my own wake-up call about the paramount importance of writing for humans above search engines, and prepare to question the ideal length for your content pieces. Discover how affiliate marketing influences rankings and why I opted to purge affiliate links from most of my posts. We'll unpack how Google's search results are evolving, with individual tools now trumping listicle posts. Join us for this enlightening discourse on the ever-changing digital landscape, and arm yourself with crucial insights to stay ahead in the game.
Learn More:
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New Year New Digital Marketing: 10 Marketing Channels to Launch (or Relaunch) in 2022
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How Influencer Gifting Can Build Your Business [Mike Baddeley Interview]
What is The Creator Economy, and What Is Its Relationship to Influencer Marketing?
Why Video Ads in Social Media Convert Better Than Anything Else [Lauren Schwartz Interview]
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Digital Marketing Magic for Nonprofits - and For Profits [Beth Hammock Interview]
What is a Fractional CMO? And How Can One Help My Digital Marketing?
Why the Future of Content Marketing Isn't What You Think [Georgios Chasiotis Interview]
What Does a Successful B2B Digital Marketing Program Look Like? [Andrew Smith Interview]
Should You Niche Down or Become a Generalist with Your Digital Marketing? My Answer Might Surprise You!
Best Practices in Leveraging Affiliate Marketing for Your Business [Kyle Kostechka Interview]
Why I Am Doubling Down on Blogging - and Why You Should, Too
How to Measure Success in Influencer Marketing [Sanna Ödmark Interview]
What Marketers and Entrepreneurs Need to Understand about Protecting Their Brands [Bao Tran Interview]
What is the Future of Social Media Marketing in 2022? Here's My Take - and Advice for You
The ONE and ONLY Tool You Need for One Popular Social Media Platform is __________? [Melissa Megginson Interview]
Why Digital and Experimenting Go Hand in Hand
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