Torrance Hart is CEO of Teak and Twine, a corporate gifting company that works with sales, marketing, and HR teams to use strategic gifting to accomplish goals. Once Torrance embraced her role as sales leader, there was no turning back. She now loves her work leading sales and credits her involvement in the sales process as one of the primary reasons for the rapid growth of Teak and Twine. Her story is a great example of what owning your role as sales leader can do for your business!
In this episode, you’ll learn a little about Torrance’s company and how you might use strategic gifting to achieve your own business goals. You’ll also find out how Torrance leads her sales team by focusing on ‘worktopia’ and collaboration. In addition, we discuss our favorite sales and entrepreneur-based podcasts and some hot business topics like EOS and account-based marketing. Listen in now!
Highlights
1:05 Strategic gifting for sales, marketing, and HR
7:07 Virtual gifting to build engagement
12:35 A big project inspires a big pivot
17:02 An important realization
25:00 Creating “worktopia”
28:08 Maintaining a collaborative atmosphere
32:17 EOS and finding an ‘integrator’
38:08 Account-based marketing
Quote
“What keeps me motivated is bringing a fresh perspective and new ideas to the team each day."
Connect with Torrance Hart in the links below:
Website: https://www.teakandtwine.com/
LinkedIn: https://www.linkedin.com/in/torrance-hart-7a1764188/
You can learn more about and connect with Alice Heiman in the links below:
Website: https://AliceHeiman.com
LinkedIn: https://www.linkedin.com/in/aliceheiman/
From 1 million to 1.5 billion at Angie’s List, What Alex Levin did Next
Turning a Sweet Idea into a Thriving Business: The Grove Cookie Journey
Why Your Sales Aren't Growing: The Critical Role of Value in Customer Acquisition with Expert Ian Campbell
From Silos to Synergy: Transforming Your Team with a Go-to-Market Framework
From Sales Rep to CEO: Navigating the Journey to Funded Startup
Leading with Empathy: How Cory Munchbach’s Journey from Analyst to CEO Shapes her Leadership Today
How CEOs Can Harness the Power of Revenue Operations: Insights from Eddie Reynolds
From Law to Leadership: Clate Mask’s Journey to CEO of Keap
From NASA to CEO: Lessons in Leadership, Storytelling and Curiosity
Adapt, Innovate, Scale: Key Strategies from Recapped's Sales Success Story
The Power of Exceptional Experience
Scaling to $22 Million ARR: Sales Insights from Retention.com's CEO
CEOs on Social Media: A Direct Correlation to Increased Revenue
From Sustainability Advocate to Tech Entrepreneur: Malin Schmidt's Journey to the Top
Unlocking the Power of Authentic Influence in Leadership with Matthew Brown
The Transformative Power of Appreciation
Innovating from the Top: How a Former CMO Revitalized a Company as CEO
From Reluctant Entrepreneur to Successful CEO with Justin Rende
The Importance of Sales Leadership in a Changing Economy with Gretchen Gordon
Relationships Over Sales Pitches with Eduardo Coll
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Organic Marketing Simplified: Effective podcasting strategy for growth and monetization
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
The Tim Ferriss Show