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Show Notes:
In this episode, we're talking through four different scenarios we run into with advertisers that aren't getting the results they want in Google Ads and offering solutions for those common problems.
(7:47) How to test different landing pages with Google Ads
(14:43) How to get in front of the deepest funnel (ready to buy) traffic in Google Ads
(22:35) How to run Google Ads for your small business with a really small budget
(30:35) How to make the most Google Ads for your small business if your website is really bad
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First 100 Episodes - https://paidsearchpodcast.com/archive
Quality Before Volume - The Principals of Google Ads #8 (Episode #396)
Metrics of Success - The Principals of Google Ads #7 (Episode #395)
Bidding Strategy Comparison (Episode #394)
HUGE Question & Answer Show (Episode #393)
Amazing New Ideas + Joey Bidner (Episode #392)
What I Learned in 2023 (Episode #391)
Risk Management - The Principles of Google Ads #6 (Episode #390)
Quality Score - The Principles of Google Ads #5 (Episode #389)
Proactive & Reactive Management - The Principles of Google Ads #4 (Episode #388)
Pay Per Value - The Principles of Google Ads #3 (Episode #387)
Phases of Success - The Principles of Google Ads #2 (Episode #386)
Strategic Relevance - The Principles of Google Ads #1 (Episode #385)
My 5 Most Controversial Opinions (Episode #384)
Answering Questions on Bidding, Remarketing, Keywords, & Search Partners (Episode #383)
Below First Page Bid? (Episode #382)
Let's Build a High Funnel Google Ads Search Campaign (Episode #381)
Answering 6 Questions from Listeners (Episode #380)
The Cheapest Traffic on Google! (Episode #379)
How to Prepare for the Upcoming Holiday Sales Season (Episode #378)
When to Use Exact Match Keywords (Episode #377)
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