It's tax season! On this week's episode of The CMO Podcast, Jim is joined by none other than Jill Cress, Chief Marketing and Experience Officer at H&R Block–the Kansas City-based company that has been helping people with their taxes since 1955. H&R Block is one of the most ubiquitous storefronts in America with thousands of offices–almost as many locations as McDonalds!
H&R Block has a big business in tax preparation–revenue is approaching $4 billion–but their ambition is changing to something larger, anchored in their purpose to provide help and inspire confidence in their clients and communities. Jim talks to Jill about about reframing a 70-year-old brand–its challenges, its opportunities–and what H&R Block is learning along the way.
Jill was a guest on the show way back in January 2020–when she was transitioning from her role as CMO at National Geographic to VP of Marketing at PayPal. Now Jill returns to talk about her time at H&R Block, just in time for you to finalize your own taxes.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Kathryne Reeves (Illumina) | Creating A "Say-Do" Culture
Phil Cook (WNBA) | Excite Your Team
Musa Tariq (GoFundMe) | Find Your Brand's Inherent Truth
Wes Nichols (March Capital) | The Power of Grit and Determination
David Sandstrom (Klarna) | Create Marketing That's Worth Talking About
Sara Tervo (Express) | Re-Imagining Your Brand
Michelle Freyre (Clinique) | Authenticity Matters
Lorraine Twohill & Marvin Chow (Google) | Your Employees Are Your Richest Source of Ideas
Kevin Keith (OrangeTheory Fitness) | Relevance Will Keep You Ahead Of The Competition
Super Bowl LVI Marketing Roundtable Discussion
Russell Barnett (My/Mochi) | Your Reputation Precedes You
Morgan Flatley (McDonald's) | Risks Equal Rewards
Courtney Harwood (Everside Health) | Let Your Customer Tell Your Brand's Story
Don McGuire (Qualcomm) | Marketing Objectives Must Align With Business Objectives
Guy Kawasaki (Canva) | The Democratization of Everything
Lara Hood Balazs (Intuit) | Disciplined & Purpose Driven
Than Hartsock (John Deere) | R&D and Marketing
Aron North (Mint Mobile) | 90,000% Growth and Leveraging Star Power
DE&I | Jessica Robertson (TOGETHXR)
Ricky Engelberg (Vista) | Helping Small Businesses Thrive Every Day
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Mom Brain
Royally Obsessed
Your Best Life with Anna Victoria