Decisions Over Decimals: Striking the Balance between Intuition and Information by Christopher Frank, Paul Magnone, and Oded Netzer
About the Book:
Become a confident leader and use data, experience, and intuition to drive your decisions
Agile decision making is imperative as you lead in a data-driven world. Amid streams of data and countless meetings, we make hasty decisions, slow decisions, and often no decisions.
Uniquely bridging theory and practice, Decisions Over Decimals breaks this pattern by uniting data intelligence with human judgment to get to action — a sharp approach the authors refer to as Quantitative Intuition (QI).
QI raises the power of thinking beyond big data without neglecting it and chasing the perfect decision while appreciating that such a thing can never really exist.
Successful decision-makers are fierce interrogators. They square critical thinking with open-mindedness by blending information, intuition, and experience. Balancing these elements is at the heart of Decisions Over Decimals.
This book is not only designed to be read - but frequently referenced - as you face innumerable decision moments.
It is the hands-on manual for confident, accurate decision-making you've been looking for; the rare resource that provides a set of pragmatic leadership tools to accelerate:
Strike the right balance between information and intuition and lead the smarter way with the real-world guidance found in Decisions Over Decimals.
About the Author:
Oded Netzer is the Vice Dean for Research and the Arthur J. Samberg Professor of Business at Columbia Business School, an affiliate of the Columbia Data Science Institute, and an Amazon Scholar.
He is a world-renowned expert in data-driven decision-making and extracting meaningful insights from data.
He holds a Ph.D. in Business and a Masters degree in Statistics from Stanford University.
And, interesting fact - he's originally from Israel!
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/decisions-over-decimals-oded-netzer
336 Teenage Wastebrand by Evelyn Starr
BONUS Douglas Burdett on The B2B Digitized Podcast
335 Humanizing B2B by Paul Cash
BONUS How To Write A Marketing Book with Mark Schaefer
334 Winning Digital Customers by Howard Tiersky
333 Content Inc. by Joe Pulizzi
332 Badvertising by Jim Morris
331 You're Invited by Jon Levy
BONUS: Performez Vente by Olivier Guérin
330 Get The Word Out by Anne Janzer
329 Marketing 5.0 by Philip Kotler
328 The Undefeated Marketing System by Phillip Stutts
327 Activate Brand Purpose by Chip Walker
326 Binge Marketing by Carlijn Postma
325 Sustainable Marketing by Michelle Carvill
324 Selling From The Heart by Larry Levine
323 Ultimate Guide to Google Ads by Mike Rhodes
322 The Hype Handbook by Michael F Schein
321 The Experience Economy by James Gilmore
320 Sell The Way You Buy by David Priemer
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast