To celebrate Earth Week, Jim Stengel welcomes Brad Hiranaga to The CMO Podcast. Brad works as the Chief Brand Officer of Cotopaxi, the colorful outdoorsy brand you likely see around on streets, in airports, and of course, in the great outdoors. It’s a fast growing brand; it has just about doubled its size every year for the past three years. Cotopaxi’s products include backpacks, hip packs, jackets, and other outdoor products and experiences.
Inspired by his time living in Latin America, Davis Smith founded Cotopaxi about 10 years ago in Salt Lake City. Cotopaxi is named after a volcano in Ecuador–where Davis lived–and the brand icon is a llama, for the quirky herd animals of the high Andes.
Brad is a returning guest on this show. Jim chatted with Brad back in December 2020, when he was the Chief Marketing Officer for General Mills. Brad worked at General Mills for over 16 years (four as CMO). He briefly worked as interim CMO for Beyond Meat after leaving General Mills, and he joined Cotopaxi in September 2022 as its first Chief Brand Officer. Tune in to learn why Brad chose purpose as this stop on his career and how Cotopaxi is looking forward as a sustainable brand.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Amy Jaick (Columbia Business School) | Marketing to Next Generation of Business Leaders
Melissa Menta (Peanuts Worldwide) | Stay True to the Brand
Chip Bergh (Levi Strauss & Company) & Janet Reid (BRBS World LLC) | The Timeless Impact of John Smale
Office Hours: BrandWorth | Maggie Gross (Deloitte)
Tim Armstrong (Flowcode) | The Product is the Team & the Team is the Product
Suzanne Kounkel (Deloitte) | Shifting Leadership Paradigms
Jose 'Pepe' Gorbea (HP) | The Power of Co-Creation
Jenny Lewis (The Knot Worldwide) | It Takes a Bit of Empathy
Pam Forbus (Pernod Ricard North America) | Data is the Key to Being Consumer- Centric
Harris Beber (Waze) | It Starts with the User
Shanee Ben Zur (Crunchbase) | CMO's and the Impact on Business Metrics
Penn State Panel | Tanya R. Kennedy (NY Associate Judge), Don Roy King (SNL) , Kelly Wolgast (Penn State)
Vinoo Vijay (Truist) | The Importance of a Simple Greeting
Office Hours | Leadership Roundtable from Deloitte University
Maria Sharapova (Evian) | The Story of an Athlete, a Brand, and an Agent
Ukonwa Ojo (fmr Amazon Prime Video & Studios) and Vinoo Vijay (Truist) | Deloitte University Next Generation Academy
Ukonwa Ojo (fmr. Amazon Prime Video & Studios) | The Math and the Magic
Kathryne Reeves (Illumina) | Deloitte University Next Generation Academy
Lauren Weinberg (Square) | The Conviction of Curiosity
Jeff Jenkins (Carters Inc.) | Trying to Find the Signal Through the Noise
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Mom Brain
Royally Obsessed
Your Best Life with Anna Victoria