In this episode Carol and Erin are joined by Ruby Pryor, founder of Rex, a consulting firm specializing in UX research and strategic design.
They explore the world of measuring the impact of UX research. with Pryor introducing a four-level impact assessment framework. Ruby shares a four-level assessment framework and the conversation moves to prioritization, making "strategic" decisions, and increasing your research influence.
This episode also gets into what it means to demonstrate the "business value" of one's work, specifically how researchers can and should quantify their impact in terms that are tangible to the company. Ruby will share ways to score early wins, build momentum, and overcome communication frictions to find shared value.
Episode Highlights
About Our Guest
Ruby Pryor is the founder of Rex, a service design and UX research consulting firm. Her previous roles include UX research at Grab, strategic design at Boston Consulting Group and management consulting at Nous Group. She has taught courses on increasing the impact of UX to learners from 5 continents and has spoken about design and UX at conferences in Asia and Europe.
Resources on UX Research Impact
#47 - Up and to the Right: How Research Improves Conversion Rates with Jon MacDonald of The Good 📈
#46 - Creating Better Help Content with Andrew Sandler, Director of Innovation at Adobe
#45 - How Alignment Can Speed Up Your Work with Jonathon Hensley of Emerge Interactive
#44 - Being Data-Driven vs. Data-Informed with Hannah Shamji, Consumer Psychologist
#43 - UX Benchmarking: Demonstrate Design ROI with Kate Moran of NN/g
#42 - 2 for 1: Combining Customer Research & Sales Demos with Jane Portman of UI Breakfast
#41 - 10x: User Research for Growth with Aazar Shad of Userpilot
#40 - Dream Stack: ROI-Driving Research Toolsets with Daniel Loewus-Deitch and Leo Smith
#39 - Interviewing Users Every Day for A Year with Jonathan Anderson of Candu
#38 - Accessibility, User Research, and Inclusive Design with Cat Noone, CEO of Stark
#37 - Using Research to Write Next Level Copy with Joel Klettke of Case Study Buddy
#36 - User Research as a Growth Engine at Early Stage Startups with Loic Alix-Brown
#35 - Democratizing Research in Large Enterprise Companies with Luke Fraser of Stepwise Innovation
#34 - Self Care As A UX Researcher with Vivianne Castillo
#33 - Using Session Replay Tools to Supercharge Your User Research with Elyse Bogacz
#32 - 7 Reasons Not To Do User Research with Michele Ronsen
#31 - Why No One Listens to Your Research Reports with Caitria O’Neill of Google
#30 - How 3 Mailchimp Researchers Landed Their Dream Jobs with Jud Vaughan, Khalida Nicole Sebree, and Christianne Elliott
#29 - Researching Your Own Users with Chad Aldous of Rentable
# 28 - The Three Tiers of Culturalization with Chui Chui Tan of Beyō Global
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