How do you decide on brand identity? Don’t reinvent the wheel. In the first of 3 episodes, Ben Bradbury offers highly actionable takeaways for creating your personal brand identity.
Ben explores the wisdom from Ancient Greece to Shakespeare. Discussing how story archetypes have helped us explain and predict human behavior. Characters like the Sage, the Rebel or the Creator can be broken down into a set of defining characteristics to help brands filter their messaging and marketing activities.
Use these tried and tested frameworks to define who you are as a creator, and how you want to connect to your audience.
Be a part of the conversation and follow Ben: twitter.com/benbradbury_
Ben is a Workweek friend, working together to produce amazing podcasts. Find out more, visit: www.workweek.com
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S6 EP18: Lessons from Pewdiepie’s First Year as a Creator
S6 EP17: How to Write a Newsletter And Why Your Podcast Listeners Will Subscribe
S6 EP16: How to Grow a Podcast? Become a "Friend-on-Demand"
S6 EP15: Why Successful Audio = Depth Over Width
S6 EP14: What Spotify's Megaphone Knows About Sustainable Podcast Growth
S6 EP13: 3 Ways to Grow Your Audience For Podcast Success
S6 EP12: 3 Questions From Wondery’s CEO to Consider Before Starting a Show
S6 EP11: Should My Podcast Be On YouTube?
S6 EP10: Why Tailoring Content to Your Local Audience Matters
S6 EP9: Why Your Podcast Should Be A Media Company with Daniel Murray from The Marketing Millennials
S6 EP8: Why Great Distribution = Great Relationships
S6 EP7: Why a Business Model First Approach Drives Podcast Growth
S6 EP6: The First Question You Need For Interview Success
S6 EP5: How to Use Your Identity to Build Podcasts
S6 EP4: One Question Creators Need to Ask
S6 EP3: What’s The Best Feeling Creators Can Have?
S6 EP2: Why Content Mirrors Culture
S6 EP1: How Sachit Gupta Secured $70,000 in Podcast Sponsorships in 24 Hours
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