In Episode 79 of Tech Buzz China, Rui and Ying talk about a company that aspires to be “China’s L’Oréal” for the digital age: Yatsen Group, owner of smash hit cosmetics app Perfect Diary (完美日记) among other brands. Though we at Tech Buzz have never directly covered the company, we have mentioned it, including in Episode 70 with Lauren Hallanan; as well during last week’s Q3 Market Trends call (link available through Dec. 9) with BigOne Lab’s Mengyao Ren. Yatsen recently listed on the NYSE, and it’s got a nearly $12 billion market cap.
Listen and follow along with us as we explore Yatsen’s founding story, their evolving strategy, reasons for their success, and the role of clever marketing. We’ll also talk about how the company’s various tactics speak to the evolution of China’s content ecommerce ecosystem. Finally, listeners will hear from Mark Tanner, the founder and Managing Director of Shanghai-based marketing and research firm China Skinny.
Yup, Rui is still researching and writing on ByteDance for her ebook. You can get updates on it and to our other work by subscribing to her newsletter, at techbuzzchina.com. Be sure to also check out the Tech Buzz China YouTube channel, which has some video-only content. Our transcripts are available on our website, as well as at pandaily.com and supchina.com.
If you enjoy our work, please do let us know by leaving us an iTunes review (drop us a note saying you did, and we’ll send you an Extra Buzz newsletter subscription), and by tweeting at us at @techbuzzchina. We also read your emails, at rui@techbuzzchina.com and ying@techbuzzchina.com.
Thank you to our teams at SupChina and Pandaily, and especially Caiwei Chen, Kaiser Kuo, and Jason MacRonald.
Ep. 44: So young, more beautiful — the allure of China's plastic surgery market
Ep. 43: Douyu’s IPO, Panda.TV’s Death — Let the Gaming Livestreaming Games Begin
Ep. 42: To 996, or Not to 996, That is the Question
Ep. 41: IPO is for Influencers: The Company Behind China’s Kylie Jenner is Going Public
Ep. 40: China’s Newest Stock Exchange Experiment: Shanghai’s Technology Innovation Board
Ep. 39: Podcasting in China — the Myth and the Reality
Ep. 38: Battle of the Red Packets
Ep. 37: The WeChat Mini Program — The End of Apps or Not?
Ep. 36: China Tech is Risky Business - Pinduoduo’s Hack and DJI’s Corruption Scandal
Ep. 35: Everybody was WeChat Fighting: Bytedance Duoshan, Toilet App, and Bullet 2.0
Ep. 34: WeChat’s 7.0 Update and Allen Zhang, the Man Behind the App
Ep. 33: Tencent Music - Totally Not China’s Spotify
Ep. 32: Luckin Coffee: Starbucks Challenger or a New Breed of F&B for the 21st Century?
Ep. 31: Alibaba and the Little Red Book (Xiaohongshu): Powering Ecommerce With Content
Ep. 30: The Greatest Train Wreck of the Chinese Internet: Renren, China’s Facebook
Ep. 29: Alibaba Singles’ Day $30.8 Billion Extravaganza — The Real Deal, or Not?
Ep. 28: The World’s Most Valuable Startup: Bytedance, maker of TikTok & Toutiao
Ep. 27: Poking at the Hornet’s Nest: Fake Reviews in China Tech
Ep. 26: The O2O Local Services War: Alibaba vs. Meituan? Part 2: Koubei
Ep. 25: The O2O Local Services War: Alibaba vs. Meituan? Part 1: ele.me
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