In Episode 79 of Tech Buzz China, Rui and Ying talk about a company that aspires to be “China’s L’Oréal” for the digital age: Yatsen Group, owner of smash hit cosmetics app Perfect Diary (完美日记) among other brands. Though we at Tech Buzz have never directly covered the company, we have mentioned it, including in Episode 70 with Lauren Hallanan; as well during last week’s Q3 Market Trends call (link available through Dec. 9) with BigOne Lab’s Mengyao Ren. Yatsen recently listed on the NYSE, and it’s got a nearly $12 billion market cap.
Listen and follow along with us as we explore Yatsen’s founding story, their evolving strategy, reasons for their success, and the role of clever marketing. We’ll also talk about how the company’s various tactics speak to the evolution of China’s content ecommerce ecosystem. Finally, listeners will hear from Mark Tanner, the founder and Managing Director of Shanghai-based marketing and research firm China Skinny.
Yup, Rui is still researching and writing on ByteDance for her ebook. You can get updates on it and to our other work by subscribing to her newsletter, at techbuzzchina.com. Be sure to also check out the Tech Buzz China YouTube channel, which has some video-only content. Our transcripts are available on our website, as well as at pandaily.com and supchina.com.
If you enjoy our work, please do let us know by leaving us an iTunes review (drop us a note saying you did, and we’ll send you an Extra Buzz newsletter subscription), and by tweeting at us at @techbuzzchina. We also read your emails, at rui@techbuzzchina.com and ying@techbuzzchina.com.
Thank you to our teams at SupChina and Pandaily, and especially Caiwei Chen, Kaiser Kuo, and Jason MacRonald.
Ep. 24: The Man and the Firm Behind China’s Tech Renaissance
Ep. 23: Update on Meituan, the Super App that Won Against a Thousand Clones
Ep. 22: NIO — The Road Ahead for ‘China’s Tesla’
Ep. 21: Is WeChat Bulletproof?
Ep. 20: Are Startups Behind the Rising Rents in Beijing?
Ep. 19: Tencent and the Case of the Missing $140 Billion
Ep. 18: China vs. Google: Rematch?
Ep. 17: Pinduoduo: From Zero to $23B in Three Years
Ep. 16: Bike Sharing in China, Part 2: Mobike and the Future of Personal Transportation
Ep. 15: Bike sharing in China, Part 1: Ofo’s Wild Ride
Ep. 14: Xiaomi: Bull or Bear? A Post-IPO Debate
Ep. 13: JD, Google, and the War for the Rest of the World
Ep. 12: Bitmain - the Most Valuable Crypto Company in the World?
Ep. 11: After Alibaba, Team Jack Ma's Newest Centacorn: Ant Financial
Ep. 10: Meituan, the Super App that Won Against a Thousand Clones
Ep. 9: Tencent vs. Toutiao
Ep. 8: Lu Qi and Baidu: The Breakup That Broke China’s Heart
Ep. 7: Live Streaming in China: How to Win Fans and Influence Losers
Ep. 6: Murder on the Didi Express, and China’s Love Affair with EVs
Ep. 5: Has Tencent Lost Its Mojo?
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