You may not have trouble growing your mailing list… but how are you doing when it comes to keeping your audience (and keeping them engaged)?
Tamika Auwai is the fabulous CEO of Orisha Creative, a content marketing agency specializing in nurture marketing — and let me tell you, they are the EXPERTS in their niche!
Tamika works with coaches, mentors, and teachers to ensure their content creation is aligned with their nurturing goals and optimized to deliver a big impact.
What does this mean? It means they pre-sell more programs and book more clients, without having to churn out endless amounts of content.
Getting off the content creation treadmill? Um, yes please!
Tamika believes in purpose-driven nurture marketing — and Orisha Creative’s signature Nurture Matrix is designed to help entrepreneurs nail down their goals and messaging. That means that every piece of marketing they create is designed specifically to help them drive engagement (and build revenue)!
As business owners, we tend to spend a lot of time creating content for lead generation and less time working on nurturing our existing audience.
“When you are focused on the top of the funnel and focused on lead gen, and you don’t have anything intentional going on from a nurture perspective, you’re essentially creating a leaky bucket in your business,” Tamika explains.
Want to stop your warm prospects from falling right out of your leaky bucket — and instead lead them further along their buyer’s journey? You’re going to want to listen to the latest episode of the Right on Time podcast!
In my latest podcast episode, you’ll discover:
Remember to subscribe on iTunes, Google Play, and Stitcher!
Highlights:
02:23 Meet Tamika Auwai!
04:22 Where “Orisha” came from
06:25 Tamika’s approach to nurture marketing
09:05 Being of service to our people
11:57 Understanding what ideal clients need
13:20 Three Boudoir belief gap example
16:15 Gathering & digging into the data
20:00 The Nurture Matrix process
21:10 The art & science of marketing
22:28 What goes into the Nurture Matrix
26:20 Nurture Matrix results
29:06 Launch v. active enrollment campaign
31:35 Lead gen v. nurture
35:49 New parent sleep coach
37:30 The myth of the freebie-seekers
39:00 12 core nurture themes
39:51 Nurture Opportunity Scorecard
Thank you for listening! Want more information and tips? Bookmark ambermccue.com/blog and follow Amber on Instagram: @AmberMcCue
Mentioned in this episode:
Orisha Creative
https://www.orishacreative.com
https://nurturematrix.com/scorecard
https://www.facebook.com/orishacreative
Instagram: @orishacreative
Plan Profit Scale W4 / The Money Maker: The 3 Parts Needed To Consistent Cash Flow
Plan Profit Scale W3 / Mistakes Modern Entrepreneurs Make
Plan Profit Scale W2 / The No Mess Scale Up Plan
Plan Profit Scale W1 / THE #1 STEP TO TAKE TO 3X YOUR GROWTH
Episode 67: A behind-the-scenes of my biggest shifts in 2021 (Part 2)
Episode 66: A behind-the-scenes of my biggest shifts in 2021 (Part 1)
Episode 65: Don’t be afraid to switch up your business model!
Episode 64: Forget passive! Here’s why leveraged income is the real deal
Episode 63: Why You Need to Update Your Digital Marketing Strategy
Episode 62: How to Reprogram Your Brain to Welcome Wealth
Episode 61: The Secrets Behind the Modern Coaching Industry
Episode 59: Upgrade Your Marketing for the New Digital Landscape
Episode 58: Have iOS Changes Affected Your Facebook Ads?
Episode 57: How to Build a Business Made of Bricks, not Sticks!
Episode 56: How to Create an Irresistible Online Course Offer!
Episode 55: Learn to Silence Your Inner Critic (and Make Some Noise!)
Episode 54: The First 3 Systems You Need to Implement to Scale
Episode 53: It’s here! Our most comprehensive online program ever!
Minisode 10: Are your sales and marketing efforts missing this one thing?
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