This week on The CMO Podcast, Jim wraps up Women's History Month with Natalie Sunderland, the Global Head of Marketing and Communications at the Bank of New York Mellon, or BNY Mellon. This is definitely the oldest company Jim has featured on the show; BNY Mellon was established in 1784 by Alexander Hamilton, and became the first company listed on the NYSE. BNY Mellon holds nearly $48 trillion in assets under custody and/or administration. In 2024 it was one of Fortune’s Most Admired Companies, scoring high in innovation and people management.
Natalie is Canadian by birth, studied at Queens University in Ontario, and joined American Express shortly after college. She stayed at AmEx for fourteen years, before moving to Citi for two years. Then she made a big jump in her career–she moved to California and joined the startup world, working at two fintech startups and one young health care company. In 2021 she decided to join BNY Mellon. As the company celebrates its 240th anniversary, Natalie joins Jim to talk about she works to build curiosity and pride within her team and beyond.
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Melissa Menta (Peanuts Worldwide) | Stay True to the Brand
Chip Bergh (Levi Strauss & Company) & Janet Reid (BRBS World LLC) | The Timeless Impact of John Smale
Office Hours: BrandWorth | Maggie Gross (Deloitte)
Tim Armstrong (Flowcode) | The Product is the Team & the Team is the Product
Suzanne Kounkel (Deloitte) | Shifting Leadership Paradigms
Jose 'Pepe' Gorbea (HP) | The Power of Co-Creation
Jenny Lewis (The Knot Worldwide) | It Takes a Bit of Empathy
Pam Forbus (Pernod Ricard North America) | Data is the Key to Being Consumer- Centric
Harris Beber (Waze) | It Starts with the User
Shanee Ben Zur (Crunchbase) | CMO's and the Impact on Business Metrics
Penn State Panel | Tanya R. Kennedy (NY Associate Judge), Don Roy King (SNL) , Kelly Wolgast (Penn State)
Vinoo Vijay (Truist) | The Importance of a Simple Greeting
Office Hours | Leadership Roundtable from Deloitte University
Maria Sharapova (Evian) | The Story of an Athlete, a Brand, and an Agent
Ukonwa Ojo (fmr Amazon Prime Video & Studios) and Vinoo Vijay (Truist) | Deloitte University Next Generation Academy
Ukonwa Ojo (fmr. Amazon Prime Video & Studios) | The Math and the Magic
Kathryne Reeves (Illumina) | Deloitte University Next Generation Academy
Lauren Weinberg (Square) | The Conviction of Curiosity
Jeff Jenkins (Carters Inc.) | Trying to Find the Signal Through the Noise
Dale Sperling (Stash) | Making Financial Literacy Fun
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