Internet Marketing and Entrepreneurship with Miles
Business:Management & Marketing
Learn the #1 Marketing Idea from "Breakthrough Advertising" by Eugene Schwartz that will make you more money, guaranteed!
I mentioned the 'Minimum Viable Funnel' idea to put test the marketing lesson and you can see that video here: www.youtube.com/watch?v=1cEzmc-_GCI
For full access to my free eight-week sales funnel training, go here: www.milesbeckler.com/pages/sales-funnel-template/
Copywriting is a CORE component in communicating your offer in terms of their desires and to get my free 5 step copywriting framework, go here: www.youtube.com/watch?v=iP7rdDZmRp4
Ok, but let's dive deeper into the topic from this video.
The BIG marketing idea covered in this video is the POWER of Desire!
Desire is ultimately the make or break for your business...
For your sales funnels...
For your Facebook ads...
Does the market DESIRE what you offer?
Now, you need to really understand the POWER of that question above.
The question is not...
"Can you make the market desire your product through your ad?"
But...
DO THEY ALREADY DESIRE IT?
Sorry for yelling.
But this is a HUGE distinction.
And I first learned this from Eugene Schwartz's book Breakthrough Advertising.
In fact, that is exactly how he starts the book.
I'll paste his exact words here for you...
"Let’s get to the heart of the matter. The power, the force, the overwhelming urge to own that makes advertising work, comes from the market itself, and not from the copy. Copy cannot create desire for a product. It can only take the hopes, dreams, fears and desires that already exists in the hearts of millions of people, and focus those already existing desires onto a particular product. This is the copy writer’s task: not to create this mass desire – but to channel and direct it.
Actually, it would be impossible for any one advertiser to spend enough money to actually create this mass desire. He can only exploit it. And he dies when he tried to run against it."
BOOM!
I recommend at least re-reading that and consider writing it out by hand with pen and paper.
It's that important.
You see, the key to success is really to figure out what your audience want's to buy...
And sell it to them!
You'll never be able to create mass desire, but you can channel it!
So, working with this force will make EVERYTHING in your business easier and more profitable.
Because you'll help more people get what they want.
Simple? Sure....
Easy? Not quite...
But you'll get better and better as long as you keep your focus on channeling the desires of your market!
If you liked this marketing lesson, grab the URL above and share this video on Facebook or Twitter!
Cheers.
Miles Beckler
FREE How To Blog & Drive Massive Traffic Course - Part 2
How To Blog & Drive Massive Traffic - Free Course
Make Money Blogging! 7-Figure Blog Secrets Revealed
10 HUGE Mistakes That Bloggers Make
#1 Email Marketing Secret: How To Grow A MASSIVE List
Does Affiliate Marketing Still Work? 1 Year Income Report
The 90 Day Challenge: Grow Your Audience FAST w/o Paid Ads!
How To Choose Your LUCRATIVE Niche - Part 2 of 2
How To Choose A Profitable Niche - Part 1 - 100% Free!
How To Make Money Online - Full Course Now FREE!
Multiple Streams of Income with Tim Conley
UPDATE! Amazon Affiliate Program Cuts Commissions By 50%!
Affiliate Marketing in 2020 - Step by Step Beginners Guide
Digital Marketing Q&A With Miles Beckler
3 Things Every Digital Marketer MUST Master To Succeed
10 Online Business Trends Emerging From The New Era Of Fear
How To Become An Expert - 5 Steps Revealed!
3 Ways To Get Rich Online By Helping Others
Final Update! Month 8 Affiliate Marketing Website
The Secret To Success With Podcaster & Real Estate LEGEND
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Dream Bigger
The Age of Organizational Effectiveness -- hosted by Charles Chandler
Marketing Mixtape with Scott Davis
The Bryan Kramer Show
Commercial Grade Podcast