Social Good Instigators Podcast
Business:Non-Profit
Communication is at the heart of work in the nonprofit sector. Whether in our relationships with donors, sponsors, staff, or those we serve, clear communication, with information the recipient sees as useful is essential. In this episode, Lynn O’Connor Vos, the new CEO of the Muscular Dystrophy Association will be sharing more about communication – and about ways the MDA is better serving it’s clients.
A few of the key points covered in this podcast discussion are: • Companies are seeking ways to be socially responsible, nonprofits provide an avenue for that • Digital provides opportunities – and responsibilities – for nonprofits in communicating with their various constituencies • Seek a win-win with corporate sponsors – and other constituents • Innovation leads to brand leadership (i.e. the telethon, innovative in its day, led to national recognition of a somewhat obscure family of diseases)
About the Guest: Lynn O’Connor Vos is president and ceo of the Muscular Dystrophy Association. She was previously the Global Chief Executive Offices of Greyhealth Group (ghg) for nearly 23 years and is credited with creating, building and acquiring companies — specifically, nine acquisitions — to grow ghg’s global footprint. While at ghg, Vos led global expansion and diversification strategies and within two years grew the company from a small, domestic professional player into an award-winning global enterprise with fully integrated, multi-channel offerings. She is a recognized thought leader in the industry with published white papers and articles outlining new, successful approaches to health care technology and communications.
From the MDA Website: MDA is leading the fight to free individuals — and the families who love them — from the harm of muscular dystrophy, ALS and related muscle-debilitating diseases that take away physical strength, independence and life. We use our collective strength to help kids and adults live longer and grow stronger by finding research breakthroughs across diseases, caring for individuals from day one and empowering families with services and support in hometowns across America.
Visit www.socialgoodinstigators.com to find the podcast, transcript, and to sign up to receive notifications as new episodes are released (every 2-3 weeks). Episodes are also available via Stitcher, iTunes, GooglePlay, and iHeartRadio.
NLN44: Creating an Environment for Controlled Growth & Happy, Committed Staff with Nick Arquette
NLN43: Formalizing A Foundation – Finding Focus & Building A Strategy with Sherrie Deans
NLN42: Small Steps Add Up to a Big Impact with Lauralee Lindholm
NLN41: Leading – and Managing – a Board Through Change with Susan Warshaw
NLN40: Leveraging Partnerships to Create Successful Programs with John Marshall
NLN39: Equipping and Empowering Board Members and Community Leaders to Make a Difference with Megha Desai
NLN38: Maximizing Your Budget & Staff by Applying Lean Concepts to Your Nonprofit with Paddy O’Brien
NLN37: How to Build an Outstanding Board Through Mentoring & Staff Involvement with Lisa Woll
NLN36: Developing as a Leader with Charles A. Archer
NLN35: Managing Program Expansion in a Nonprofit with Mark Eddy
NLN34: From Scientist to Nonprofit Leader – The Challenges with Nina Dudnik
NLN33: Vision and Strategic Corporate Partners for a Startup Nonprofit with Coach AK
NLN32: Challenges of an Interim Executive Director with Ken Goldstein
NLN31: Growing a Strong Board with Pamela Hawley
NLN30: Staying Tuned in With Your Nonprofit Board through Transitions with Jim Wehner
NLN29: Starting a Nonprofit and Staying Motivated with Pamela Brewer
NLN28: Board Management and Becoming a Better Nonprofit Leader with Hillary Schafer
NLN27: Succession Planning, Partnerships and Leadership with Amanda Missey
Bonus: Becoming a Person of Influence
NLN26: Serving, Growing and Supporting a Team with Jeanne Allert
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