20/20 Vision: The Impending End of the Backlink - Jordan Koene // Searchmetrics

Episode Overview: The backlink, a staple of SEO best practices, is trending toward an inevitable end in 2020 and beyond as search giants like Google look to better authority-building practices. Join Ben and Searchmetrics CEO Jordan Koene as they continue 20/20 vision week discussing the impending end of backlinks and recommend tactics SEOs should focus on as backlink value decreases.

Summary

Signals from Google indicate they’re shifting their focus away from backlinks, decreasing their prominence and value. SEO services will need to provide robust services to maintain revenue flow as consumer demand for backlinks diminishes. PR agencies and PR content marketing are much better suited to fill the authority-building void backlinks will leave in their wake.

GUESTS & RESOURCES:

Start your Searchmetrics Suite Free Trial Jordan Koene: LinkedIn Benjamin Shapiro: Bio // Podcast Network // Twitter // LinkedIn Episode Transcript