Sheena Iyengar’s The Art of Choosing – the book and the wildly popular TED talk – posits a profoundly paradoxical idea. Despite what we might think, we don’t like choice, or at least not too much of it. Which is why arranged marriages lead to more lasting love than “romantic” marriages and ALDI stocks one version of everything. To make the best decisions in our lives, there is a “magic number” of options we should aim for…and it’s less than you think. The Columbia University pscho-economist is famous for conducting the original “paradox of choice” studies as - and this bit blows my mind – a fully blind woman. She and I talk through all the fun paradoxes of our odd relationship to choice and how to navigate them to make the best, most joyful decisions.
Get hold of The Art of Choosing
Follow Sheena
Find out more about Sarah Wilson
Subscribe to Sarah's Substack newsletter
Get your copy of Sarah's book, This One Wild and Precious Life
Connect on Instagram
Hosted on Acast. See acast.com/privacy for more information.
RUTGER BREGMAN: Author of Humankind on how to trust each other
MARGARET KLEIN SALAMON: I know I’ll die from climate change
SETH GODIN: “Climate activists, you need to do this!”
DAVID POCOCK: World rugby legend quits; becomes climate activist. True story.
SIA: In which Sarah makes the artist cry
Wild with Sarah Wilson Trailer
Create your
podcast in
minutes
It is Free
The Modern West
Hamish & Andy
The Howie Games
Motley Fool Money
Just the Gist
The Briefing