Pricing is a perennial challenge for learning businesses. But it doesn’t have to be complicated.
Simply put, what you are able to charge for your offerings depends on the value your prospective customers place on them. And once you really understand the value of your products and services, figuring out how to price them becomes much easier.
In this installment of out tool talks, an informal series on tools for learning businesses, we revisit the Tagoras Value Ramp™, a simple but powerful tool for assessing your education offerings. We explain why to use it, what it is, and how to use it.
Full show notes and a transcript are available at https://www.leadinglearning.com/episode315.
413: The Evolving Market for Lifelong Learning
412: Building a World That Learns Better
411: The Messy Middle with Geoff Stead
410: AI Adoption: Barriers and Accelerators
409: Using Data to Drive Decision-Making
408: Authenticity in Marketing with Michelle Brien
407: Adding Value With Guides
406: Nondisruptive Creation, Part II
405: The Science of Engagement with Clark Quinn
404: Nondisruptive Creation, Part I
403: Who or What Is Tagoras?
402: A Curious Conversation About AI with Julian Stodd
401: Developing Business for a Learning Business
400: 20 x 20 Vision for Lifelong Learning
399: Transformational Partnerships with Bruce Rosenthal
398: The Difficulty of Desirable Difficulties
397: Learning and Education
396: Storytelling for Businesses with Park Howell
395: Digital Credentials Aren’t Valuable Unless…
394: 3 Principles of Pricing
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