Learn the power of generating leads by creating the perfect opt-in.
What's the Perfect Opt-In?The top marketing experts tell us to build our “business home” on “owned property,” not the “rented land” of social media. That means we need to establish and grow an email list where our most loyal and interested audience can be reached.
But how do we get them to sign up?
We offer them the perfect opt-in (free download, quizzes, calculator, automated webinars ....) as a lead magnet. Then, over time, we can offer them all our products and services while we nurture and build a relationship with them.
How do we know what will be the perfect, irresistible opt-in? That's what we'll discuss in this exciting and revealing episode.
Words of WisdomWe overthink this whole process. Your first opt-in is really what do you know like the back of your hand that's related to something that you do and that's interesting to people? — JenMarketing Self-Assessment | Women Conquer Business
Once people sign up and opt-in to your community because of that opt-in lead magnet, then they expect more of that throughout your emails and newsletters, your offerings, all your products, all your shows, everything has got to be in alignment with whatever you're putting out there as an opt-in. That's how you're going to get a higher open rate on your emails. — ShelleyHow to Create, Publish and Distribute Content Consistently
Breaking NewsMarketing Brew: Customers are researching brand stances and voting with their dollar ahead of the midterms
OmmWriter (distraction-free writing), courtesy of Ann Handley's Newsletter.
If you have a question, software or something you want us to cover, email us at hello@womenconquerbiz.com
Inspirational NuggetThere is no good for a human being except what creates justice, self-control, courage, and freedom, and nothing evil except what destroys these things. — Marcus Aurelius, MeditationsWhat’s the meaning of life? Why was I born? Most of us struggle with these questions. No amount of travel, reading or clever sages can give you the answer.
It is not our question to ask. Instead, it is we who are being asked and our lives are the answer. You must find the answer in your actions, in living the good life—by embodying the principles of justice, self-control, courage, freedom, and abstaining from evil.
Do my principles show themselves in my life?
Do they show up in my work and the content I produce?
Connect with UsPodcast Production
Connect with Jen
Brought to you by Women Conquer Business
Connect with Shelley
Engineered by AGK Media Studio
The Biggest Problem with Instant Gratification in Business
Procrastination in Business: Absolutely Not About Self-Control or Time Management
How to Spring Clean Your Business And Avoid Project Fatigue
How to Scale Your Business Growth with Powerful Marketing Systems
How to Build Black Business Communities Equitably with Gerald Jones
Fabulous Tips For Storytelling in Business with Senta Scarborough
Digital Trade-offs, Social Media Detox + You Are a Gift to Others
Mindfulness for Leaders: Get These Unbelievable Top 5 Benefits with Patricia Thompson
Unapologetic Feminism in Business While Being Shamelessly Feminine with Jen Rozenbaum
Shiny Object Syndrome: How to Stay Focused on Top Priorities
3 Epic Signs Your Entrepreneurial Spirit is Alive and Well
The Power of Gratitude: Why It Makes You a Fantastic Leader
Vulnerability and Imposter Syndrome with Allison Kinnear
How to Effectively Plan and Engage on Social Media Channels
Beyond Bias: Actionable Networking Strategy in Business with Amy C. Waninger
Tips for Talking with Techies and How Gender Plays a Role
How Is #MeToo Changing Business?
How to Be a Digital Entrepreneur with Kalyna Miletic
Perfect Recipe for Success in Business: Curiosity & Imperfect Action
How to Overcome Sales Fears and Attract Great Customers
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlström
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast