Specialty Coffee Association Podcast
Education
Throughout its long history, coffee has been cast in very different roles: exotic beverage, colonial good, global commodity – but also as a staple of the local cuisines of the countries where it was produced. Leaning on an ongoing Sociological study conducted in Paris, today’s lecturer - Noa Berger - will show how specialty coffee changes and adapts to the culture of the countries in which it is introduced, and exploring what it means for coffee, a global commodity, to become “local.”
According to Noa, the local specialty coffee market increasingly mobilizes the past and local traditions through aesthetic choices, in what not only allows it to reach a larger audience, but also serves as means to extract and create value, in line with contemporary tendencies in global capitalism. But while doing this, the local specialty coffee market also puts the geographical provenance of coffee at its center. As Noa wrote in Issue 9 of 25, this combination of approaches makes it a “glocal” movement, constantly trying to strike a balance between “origin” and local culture, innovation, and tradition.
Related Links:
#83 | Assessing and Addressing Profitability Constraints from Smallholder Coffee Producers in Yepocapa, Guatemala | Expo Lectures 2019
#82 | Sensory and Chemical Explorations into Drip Brew Coffee Flavor Over Time | Expo Lectures 2019
#81 | The Science of Coffee Freshness | Samo Smrke, Expo Lectures 2019
#80 | The Future of Coffee: Building Long-Distance Relationships in Emerging Origins | Expo Lectures 2019
#79 | Genetic Improvements of Cup Quality: Latest Developments | Hanna Neuschwander, Expo Lectures 2019
#78 | East African Quality Innovation | Expo Lectures 2019
#77 | Attracting and Retaining Farmworkers: Innovations in Colombia | Expo Lectures 2019
#76 | A Career in Coffee: Why It Can and Should Happen | Expo Lectures 2019
#75 | Consumer Desire Along Roast Degree: What Do Specialty Coffee Drinkers Actually Want From Us? | Erika Vonie, Expo Lectures 2019
#74 | Drip Coffee Brewing and the Coffee Brewing Chart | Bill Ristenpart, Expo Lectures 2019
#73 | Re:co Podcast - Carlos Brando and Veronica Herlina on Scaling Local Action for Global Sustainability Results (S5, Ep. 3)
#72 | Re:co Podcast - Vera Espindola Rafael on Markets in Producing Countries (S4, Ep. 2)
#71 | Re:co Podcast - Phyllis Johnson and Keba Konte on Letting Go of Sameness (S4, Ep. 1)
#70 | Re:co Podcast - Greg Lowe on Financing Resilience (S3, Ep. 5)
#CoffeePriceCrisis | An Interview with Vera Espindola Rafael and Peter Kettler
#69 | Re:co Podcast - Ellen Jordan Reidy on Quality Foundations for Success (S3, Ep. 4)
#68 | Re:co Podcast - Ted Fischer on Coffee and Values (S3, Ep. 3)
#67 | The Coffee Price Crisis: An Update on the SCA's Initiative
#66 | Re:co Podcast - Michelle Johnson on An Exploration of a Sustainable Value Chain (S3, Ep. 2)
#65 | Re:co Podcast - Andrea Olivar on The Coffee Barometer (S3, Ep. 1)
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