Join us for another deep dive into social media’s burning questions as we welcome Sammy Lent and Zach Fitch to the latest edition of Social Pros Unfiltered. Hear their insights on fandom, why Gen-Z’s pulling back from social and their top predictions for 2024.
Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:
Full Episode Details
In 2024, Amazon will become the next big social media platform, brands will return to in-person community building and fans will become our greatest influencers.
Now, you may be wondering how we can predict the future. We can’t! But the closest we can do is ask our Social Pros Unfiltered guests, Sammy Lent and Zach Fitch, for their biggest predictions ahead of 2024.
Zach shares why he forecasts a rise in Amazon influencers (and how it could even create a little beef with TikTok), while Sammy explains why brands will start to leverage fandom to tell authentic stories to their audiences.
Sammy and Zach also discuss how brands should approach seasonal content, how managers can deal with Gen-Z stepping back from social and why LinkedIn’s ‘Open to Work’ badge isn’t such a red flag after all.
In This Episode:
2:18 – What percentage of Gen-Z is on social media?
3:17 – Why are Gen-Z pulling back from social?
11:30 – Should brands do seasonal content campaigns?
21:00 – What brands can learn from fandom culture
32:51 – Should you add the ‘Open to Work’ badge to your LinkedIn profile?
40:09 – Sammy, Zach and Gia’s predictions for 2024
Resources
Schedule a consultation with ICUC
Grab your free Social Media Audit Bundle
Connect with Leanna on LinkedIn
Connect with Gia on LinkedIn
Connect with Sammy on LinkedIn
Follow Sammy on Instagram
Connect with Zach on LinkedIn
Follow Zach on TikTok
Visit SocialPros.com for more insights from your favorite social media marketers.
How to Capture UGC’s Untapped Potential with TINT
How Chili’s & Mattress Firm Made the Perfect Social Pairing
How Reddit Broke the Fourth Wall and the Internet
Why AI Is the Future of Social Media
How Justin Tse Gained 1.5 Million Followers
Greatest Hits: Lauren Thomas
How Social Pros Can Build Their Own Personal Brands
How Peloton Spins up Massive Social Engagement
How QVC Brings Shopping to Life on Social
Why Influencers Are a Brand’s Best Friend
The Salesforce Way to Rethink Your YouTube Approach
Change the Social Game with Savannah Bananas’ Fans-First Approach
How Ferrara Candy Company Is Crushing Social
How Million Dollar Listing NY’s Kirsten Jordan Built an Incredible Social Brand
An Extra Special Social Pros: Meet the Co-Hosts!
Tales From Two Hosts: Jay & Adam’s Magic Mic Moments
Global Travel Content Creator Shares His Secrets
How to Become a Social Audio Superstar
Analysis of 5 Million Posts Shows What Works Now in Social Media
How Wish Puts a Human Face to Online Shopping
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour