Exit Five: B2B Marketing with Dave Gerhardt
Business:Marketing
Dave is joined by Jessica Hreha. Jessica is the Head of Marketing AI Strategy & Transformation at Jasper. Previously, she was the Head of Global Integrated Campaigns & Content Strategy and Founder of VMware Marketing AI Council at VMware. They discuss everything AI in B2B Marketing, such as
Timestamps
Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
***
Today’s episode is brought to you by Apollo.io.
If you share a pipeline goal with your sales team, then you care about the deliverability rate of your team’s outbound emails.
No email visibility means no meetings.
This is the “silent nightmare” for marketers. You often don’t even know this is happening.
And the most common cause of it? It’s actually an easy one to fix: you’re not using the right tool.
That’s why 100s of marketers at companies like Mutiny are switching to Apollo.io. Apollo has every tool you need to power your entire outbound and inbound motions (yes that’s right, I said inbound emails too - you can see how Ashby does it on Apollo’s site).
Marketers using Apollo have seen email deliverability jump from 62% to 98% after making the switch... 98%! That means more replies, more meetings, and of course, more pipeline.
Want to see what type of results you can get? Head over to apollo.io/exitfive and start using it completely for free. You don't even need a credit card to get started.
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
Chris Walker, CEO, Refine Labs
Mailbag! Answering B2B Marketing Questions From The Community
Demystifying SEO For B2B Marketers In 2022
Tips To Do Marketing The Sales Team Loves (Live Q&A)
Product-Led Growth with Breezy Beaumont & Andrew Capland
Sarah-Beth Anders, SVP Marketing at Guild Education
Amanda Natividad (VP Marketing, SparkToro) & Kaylee Edmondson (Dir. Demand Gen, brightwheel)
Peep Laja on building Wynter, B2B positioning, strategy, and understand how people buy
Why Company Strategy Drives Your Marketing Strategy
Under Pressure: How To Win as a B2B Marketing Leader in 2022 with Mutiny Founder Jaleh Rezaei
B2B community building + how dbt Labs built a 25,000+ member community with Janessa Lantz, VP of Marketing
What The CEO Wants From Marketing & The Future Of MarTech with Metadata CEO Gil Allouche
Internal Marketing & What The CEO Really Wants From The Marketing Team
B2B Demand Gen with Kaylee Edmondson (brightwheel, Chili Piper)
Amanda Malko (CMO at G2) on Marketing Org Structure, Revenue Marketing vs Demand Gen, Who Should Own Customer Reviews
How's Your Comp Package? Startup Marketing Compensation Explained (with Emily Kramer and Kathleen Estreich from MKT1)
How To Grow Your Audience On LinkedIn
Kevin "KD" Dorsey on why every VP Sales should love copywriting, understanding how people buy, how to interview your customers, and why he hates the sales deck
Payability CMO Deidre Hudson on thinking like an operator, why demand gen is not a silver bullet, setting goals, building B2B communities, and getting inside your customer's heads
2x CMO Sydney Sloan on helping Salesloft grow from $15M-$100M, Salesloft vs. Outreach vs. Clari, stunts, predictable revenue, managing the budget, managing your career in B2B marketing
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast