Your Digital Marketing Coach with Neal Schaffer
Business:Marketing
Unleash your potential and soar to new heights in the world of entrepreneurship, salesmanship, and marketing, as we unravel the secret weapon - personal branding. We're not just spouting theory here; we're diving headfirst into the 15 key elements of a personal brand, running the gamut from the Four C's to the Five P's, and even the less heard of Three A's. We'll also shed light on the silent mover and shaker in any organization - internal employer branding - and its surprising connection with personal branding.
We're not stopping there. Together, we'll dissect various models of personal branding, and discover how you can make them work for you, whether you're an entrepreneur, salesperson, or marketer. Ever heard of the three A's of altruism? How about the eight laws as proposed by some of the leading experts in this field? We'll delve into all that and more, the importance of purpose, brand promise, perspective and even share our own take on what constitutes the core elements of a personal brand.
And the cherry on top? We're taking you behind the curtain of some of the biggest brands out there, like Wendy's edgy social media persona, Dove's celebration of real beauty, and Patagonia's love for the planet. We'll examine how they use their brand voice to differentiate themselves and build trust. Then, we'll turn the spotlight on you to help you build your personal brand, starting with visibility and digital presence. We'll explore various platforms and types of content you can use to engage your audience and build a community around your brand. And of course, we won't leave you hanging - we'll provide homework and resources to help you build your personal brand framework.
So gear up and let's embark on this exciting journey of personal branding together.
Learn More:
How to Create Processes for Your Social Media Program
Product Hunt Ask Me Anything: Answering Your Questions about Social
My Social Media Theme for the New Year: Focus
Enterprise-Wide Employee Advocacy is a Natural Outcome of Social Business [Sociabble Interview]
Live Streaming: An Essential Component of Content Marketing [Abbson Live Interview]
Everything You Wanted to Know about Employee Advocacy [PostBeyond Interview]
How to Reach Out to Bloggers and Social Media Influencers
Rediscovering the Value of Social Media for Business - in South Africa - Part 2
Rediscovering the Value of Social Media for Business - in South Africa - Part 1
Announcing My New Ebook: Maximizing LinkedIn for Business
How to Refine Your Visual Voice and Engage on Instagram
How Cathay Pacific Built a Global Employee Advocacy Program
Why It's Time to Prune Your LinkedIn Connections
My New Video Workshop: Content Marketing for Social
What Content Marketers Can Learn From Publishers
How to Create a System for Your Content Marketing
How to Generate Leads from Facebook with TabSite [Mike Gingerich Interview]
My Best Social Media Advice? Ignore Everyone's Social Media Advice.
The Value of Content Curation with Curata
Creating Employee Advocates with GaggleAMP
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