On today's episode, we're joined by Sharon Park, Founder and CEO of Sage Digi, a performance marketing agency specializing in scaling enterprise ads. Sharon shares her journey from being a music major to becoming a marketing guru at Google and eventually leading her own company.
Key Takeaways:
(04:50) The pitfalls of managing digital ad spending and the advantage of expert help.
(06:53) The significance of integrating CRM and analytics for effective marketing.
(09:43) Personalization in advertising through AI and the importance of tailored messages.
(11:02) The critical role of profitability in evaluating marketing efforts and the agency's responsibility.
(15:24) Effective data analysis requires focusing on statistically significant and meaningful results.
(18:58) Performance marketing involves complex, multi-layered strategies that extend beyond simple metrics to build profitable growth engines for businesses.
(21:54) Sharon's journey from Google to launching her own agency.
(23:30) The entrepreneurial mindset and Sharon's early experiences in leveraging opportunities.
(29:27) Rapid scaling without a solid operational playbook can lead to significant challenges and customer dissatisfaction.
Resources Mentioned:
Sharon Park - https://www.linkedin.com/in/presidentsharon/
Sage Digi | Website - https://sagedigi.com/
This episode is brought to you by Content Allies.
Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking.
We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business.
You show up and have conversations, we handle everything else. Learn more at ContentAllies.com
#B2B #BusinessLeaders #Leadership
Marketing Communication in the IT Space with Alexis Chiagouris of Ensono
Telling Your Company's Story By Using Presentations with James Ontra of Shufflrr
Introducing Noah Tetzner, Our New Co-host on Leaders of B2B
The Importance of Raising Capital Correctly with Asher Ismail of Uncapped
Automation and Innovation in the Supply Chain Industry with Pieter Krynauw of ThruWave Inc.
Insights on Marketing and Communication with Mackenzie Farone of Carmeuse Americas
Insights on Podcasting and Its Impact on Business Marketing with Laura Hoffman of ThruWave, Inc.
Strategic CFO Support for Startups with Scott Sehon of Mod 4 Finance
Perspectives on Marketing and Being a Female Business Leader with Filippa Noghani of Virtusa
Founding a Startup That Helps Startups with Yin Wu of Pulley
Building a Marketplace Platform with Solid Strategy and Happy Participants with David Ciccarelli of Voices.com
Valuable Startup Lessons from an Innovative FinTech Company with Jeffrey Hull of Savvy Financial
Customer Engagement and Product: A Case Study from Podcasting with Dave Zohrob of Chartable
Using Transformation, Teamwork, and Timing to Ensure Success with François Boissel and Fred Cogny of Novadiscovery
Improving the Fund Industry Using Technology with Kevin Walkup of Harmonate
Perspectives in Marketing Principles and Careers from a Unicorn CMO with Paul Cowan of FreshBooks
Customer-Focused Revenue Growth with Sri Ayyeppen of Argano
Building a Digital Front Door Healthcare Solution by Bootstrapping with Keith Algozzine of UCM Digital Health
Achieving More with What You Have through Strategy, with Khalil Stultz
Doing More in Less Time with the Right Team and Tech, with Cindy Jordan of Pyx Health
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
NABOR® TALKS
U.S Property Podcast
Aligned Money Show
The Ramsey Show
Planet Money