Is your business more like chocolate cake, or a Tylenol? You're probably wondering what in the world am I talking about. Your business is either a pain reliever or a pleasure provider. You either stop pain or you add joy, understanding which one you are, if you're the chocolate cake or you're the Tylenol makes all the difference in your messaging, in your branding and how you articulate yourself and how you position yourself and what techniques and tactics are going to help you grow your business. Because now you know which emotional triggers will give you the result that you want.
If you know that your business is stopping pain, you want to push that pain as hard as you can. And then you hit them with the solution on the other end of the stick.
If you're creating joy, you want to make that joy feel so well that they will see it. Your consumers will want to be happy. It's going to take away all the pain and it's going to give them all the joy. They're getting that dopamine hit. You're speaking right to them because they're going to get joy. They're going to get happiness and that is their expectation.
So understanding if you provide the chocolate cake or you provide the Tylenol, is a big thing to understand in the roadmap, to the growth and the success and the longevity of your business.
#####
Support The Podcast & Connect With Troy:
• Rate & Review iDigress: iDigress.fm/Reviews
• Get Strategy Solutions & Services: FindTroy.com
• Buy Troy's Book, Strategize Up: StrategizeUpBook.com
• Follow Troy on Twitter: Twitter.com/FindTroy
• Follow Troy on LinkedIn: LinkedIn.com/in/FindTroybhouse @FindTroy
47. Real Money Moves Requires You To Position Your Business With A Growth Mindset Using The Right Language, Relationship Marketing, & Psychology To Get Those Money Bags!
46. How To Become A Better Ally For Black Businesses, Professionals, Creators, All Black Everything!
45. Business Is A Mind Game Pt 2. How To Apply Behavioral Science To Eliminate Friction Costs & Optimize Mode Of Payment To Persuade The Customer To Say Yes And Trust You.
44. Business Is A Mind Game Pt 1. How To Apply Behavioral Science To Head E.A.S.T. In The Minds Of Your Customers To Increase Your Profit Margins.
43. Do You Know Your Number? Hold Yourself Accountable To Achieve Your Business Goals In 2022!
42. Hourly Rates vs Project Pricing: Charge For Value For Results Instead For Time. How To Position Your Price For Exponential Growth Next Year.
41. Create A R.O.W.E. To Victory! How To Approach Your Sales Journey Like Olympians To Win Gold In Business.
40. The 7 Stages To Unlimited Growth By Applying The C.L.O.V.E.R. Business Framework™ To Unlock Your Growth Mindset To The Next Level
39. Quality vs Quantity. Content Creation vs Content Distribution. Value vs Volume. Which Combination Will Get You The Best Results For Your Business?
38. Jack Of All Trades vs Master Of One: What Really Drives Business Performance Forward?
37. How To Build Trust Currency: A Masterclass On Increasing Brand Equity To Maximize Your Business Growth Potential
36. Learn From A Door To Door Salesman. Successful Sales, Marketing, & Growth Is A Methodology You Can Only Develop By Knocking.
35. Do You Have Swagger? Why Your Presentation & Positioning Will Determine Your Level Of Success.
34. Optimize Your Customer Journey! Rebuild Your Marketing & Sales Infrastructure For Sustainable Business Growth.
32. You Have The Potential. How To Achieve Your Full Business Potential When Others Don't See It.
31. Aladdin Gave Us The Formula To Sell Better. Give Your Customer "A Whole New World" Experience!
30. Creating Content Consistently Is The Bare Minimum. Creating Content That Converts Consistently Is The Goal.
29. Master These 3 Modalities To Grow Your Business: Mindset, Marketing, & Money.
28. Nurturing 101: Effective Tips & Tactics To Nurture From Awareness To Acquisition & Beyond.
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast