Many non-profits have a membership model as a key part of their fundraising strategy. And while membership donors can be some of the most loyal and consistent in their giving, a membership model can also be limiting. Donors are going to give what you ask for. If you ask donors to give $120 a year (for a free tote bag!), that’s what people will give you.
But your donors have the capacity and the desire to do more – if you bring them an offer that matches their passions and interests. If you’re not incorporating relationship-based fundraising into your strategy, you aren’t tapping into your donors’ potential to give transformationally.
On today’s podcast episode, we’re doing a deep dive on this topic, and we’ve invited a special guest. Joining us today is Joyce MacDonald, CEO of Greater Public. She’ll share what happened when organizations she worked with shifted from basically a membership-only model to invest in mid and major gift fundraising programs. Listen to find out the results!
And if you’re looking for support in starting up or growing your major gifts program, check out our Certification Courses for Major Gift Fundraisers and for Fundraising Managers and Leaders.
Show Highlights: In this episode, you’ll learn about…
· The history of membership models
· How to move from a membership mindset to a mid / major gifts approach
· What you can learn from the success of public media stations in developing major and mid-level gift programs
· How to get started on this path and make the case for change using real numbers to gain buy-in from leadership
Veritus Group is passionate about partnering with you and your organization throughout your fundraising journey. We believe that the key to transformative fundraising is a disciplined system and structure, trusted accountability, persistence, and a bit of fun. We specialize in mid-level fundraising, major gifts, and planned giving, helping our clients to develop compelling donor offers and to focus on strategic leadership and organizational development. You can learn more about how we can partner with you at www.VeritusGroup.com.
Additional Resources:
· Take the Next Step: Request Your Free Donor File Assessment
· The Problem with Giving Societies and Membership Programs
· Do Membership Programs Suppress Giving?
5 Reasons Why We Love Mid-Level (And You Should Too!)
Tips to Better Serve Your Donors
Fifteen Questions to Help You Go Deeper with Your Donor (re-release)
How to Approach Fundraising When Your Mission Doesn’t Fit in a Neat Box
Keep, Lift, Move: The Three Objectives of a Successful Mid-Level Program
How to Approach Donor Stewardship in Planned Giving
Supporting Black & Brown Fundraisers in the Non-Profit Sector
How to Take Your Org From Transactional to Relationship-Based Fundraising (Webinar Replay featuring The American Cancer Society)
How to Be a Champion for Organizational Change
What’s Holding You Back From Investing in Major Gifts?
Does ‘The Veritus Way’ Work for Smaller Organizations?
How to Make the Case for Admin Support
Do You Need a Legacy Society?
The Impact of a Toxic Workplace
Creating Collaboration Between Capital Campaigns and Major Gifts
Get Your Donors Close to the Need
5 Things Fundraisers Need to Do Next Week
The Confidence to Have Tough Conversations
The Importance of Presence
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Nonprofits Are Messy: Lessons in Leadership | Fundraising | Board Development | Communications