How to be a High-Value Player
Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results.
You’re going to have a premium offering, that really high McDaddy offering, and then, once you’ve convinced them of the value of your brand, then they’re going to go and purchase off the menu. And on that menu is something for every appetite and something for every budget. You need to compete to be the best in your niche. Not the worst. And if you’re pricing is in the middle of your niche, consumers think you are among the worst. Because if you are the highest price in your niche, they’re going to think, “Wow! They can command those high prices, they must know something.” Conversely, if you are the lowest in your niche, that is the second way you assert your authority. How can they be doing all of this and not charging us? They must know something. But in the middle? Nobody knows anything. That doesn’t take any talent to be in the middle. But to be the top or the bottom in pricing that takes talent. That takes an expert, you need to be an expert. Ok, for most of you watching/listening today. It’s easier to be the highest price in your niche as opposed to the lowest price in your niche. You go low price, now you’re on a huge volume game. Now you’re competing with the real big boys.
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
Carl-Gould-#70secondCEO-Does your Business Align with Your Values
Carl-Gould-#70secondCEO-Attributes of a Business
Carl-Gould-#70secondCEO-Opportunities & Challenges
Carl-Gould-#70secondCEO-The Reason I Changed Careers-Part 3
Carl-Gould-#70secondCEO-The Reason I Changed Careers-Part 2
Carl-Gould-#70secondCEO-The Reason I Changed Careers-Part 1
Carl-Gould-#70secondCEO-Goal Setting - Part 2
Carl-Gould-#70secondCEO-Goal Setting -Part 1
Carl-Gould-#70secondCEO-Project or Task?
Carl Gould-#70secondCEO-What Kind of Buyer Buys Your Guarantee
Carl Gould-#70secondCEO-Not Enought to Just Be Different
Carl-Gould-70secondCEO-If you do not have a compelling How and Why
Carl-Gould-#70secondCEO-Why You Need to Win on the How
Carl-Gould-#70secondCEO-You Customers do not Care What You Do
Carl Gould-#70secondCEO-Least Qualified Employee in the Business
Carl-Gould-#70secondCEO-No Employee is Bigger Than the Business
Carl-Gould-#70secondCEO-Getting Through the Gate Keeper
Carl Gould-#70secondCEO-The Moment You Give The Price Part 3
Carl-Gould-#70secondCEO-The Moment You Give The Price Part 2
Carl-Gould-#70secondCEO- he Moment You Give The Price Part 1
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