She’s The Business Podcast With Jessica Osborn
Business:Entrepreneurship
What if you didn't have to pit yourself against them at all? What if you could both thrive in your own space without feeling the need to explain the differences between you to prospects? Wouldn't that feel a lot more fun and less like a struggle?
Before you ask, no, I'm not a rose-tinted glasses gal who's high on life and seeing only the fluffy blue sky version of business.
No, I'm not naive.
I've been in online business for 14 years already and prior to that I had 12 years in corporate and small business marketing.
In this thought-provoking episode, I'm sharing why I believe that analyzing competitors could be stunting your business growth!
And that when you switch off the 'scarcity channel' blaring away with all the false news about how you have to take out your competitors and base your sales messaging on pointing out your strengths vs their weaknesses ...
You might find instead the channel of 'abundance' where daily you get reminded about how much opportunity there is out there and far more than you could ever handle, even if you took just a nibble of the feast in front of you.
In today's episode you'll discover:
- Why analyzing and competing with your peers may be limiting your success
- What impact personal brands and micro-businesses are having on the competitive nature of the market
- The shift from a scarcity mindset to abundance thinking and why you need to do this to survive
- How to reclaim your personal power and build a thriving business by leveraging your uniqueness.
Tune in to uncover the secrets of standing out in your niche and attracting the right clients - without having to compete with others.
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Free Training for Coaches and Online Professionals who want to earn more while working less!
Spend just an hour with me in this free training session and you'll walk away with the 5 keys to magnetically attract Premium Paying clients - so you can have a 6+ figure business in less than 20 hours a week!
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112 - How To Pitch Anything So You Get A Heck-Yes, Not A Hell-No!
111 - How To Be More Productive So You Can Succeed In A Part-Time Business - With Steph Gobraiel
110 - How To Price Your 1:Many Online Product So That More People Buy
109 - The 3 Key Places Your Copywriting Increases Sales - With Molly Frank
108 - How To Turn Your 1:1 Service Into A 1:Many Online Product
107 - 4 Common Ways We Sabotage Success In Our Diets And Our Business - With Mari Harrison
106 - What A Niche Really Is And What It Isn't!
105 - Why You Need A Stand-Out Employer Brand (Even If You Only Hire Contractors!) - With Kelly Stone
104 - How To Be A Magnet For High-Value Clients So You Can Say "No" To Uninspiring Work
103 - The 3 Types Of Stories You Need To Be Telling Your Audience - With Nick Demos
102 - Why Cold Selling Is Damaging Your Business And What To Do Instead
101 - How Tragically Losing Her Husband Led To A Purpose-Filled Global Business - With Karen Sutton
100 - How To Know It's Time To Start A New Chapter In Your Business
099 - Why Your Business Is A Reflection Of Your Health and How To Improve In 8 Simple Steps - With Amy Lang
098 - 3 Easy Ways To Reduce Your Non-Billable Time So You Can Earn More While Working Less!
097 - How to Create Connection Through Your Brand That Sets You Apart - With Martiene Van Steyn
096 - How To Reach The Right People To Grow Your Audience, Without Paid Ads!
095 - Why High-Achievers Need Strong Alignment In Their Business - With Kelly Carthy
094 - What To Do Before You Pivot Your Business
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