Nonprofit Nation with Julia Campbell
Business:Non-Profit
Support for this show is brought to you by our friends at Bloomerang. Bloomerang offers donor management and online fundraising software that helps small to medium nonprofits, like First Tee of Greater Akron, a nonprofit that empowers kids and teens through the game of golf. After just one year with Bloomerang they doubled their unique donors, improved donor stewardship, and raised more funds. To listen to the full interview with First Tee of Greater Akron visit bloomerang.com/nonprofit-nation .
You only have five seconds to captivate your audience. Video can help you stand out against the myriad of peers and competing messages. And best of all, 57% of people who watch nonprofit videos go on to make a donation (Source: Google).
So - how can small nonprofits use video to compel audiences to take action? How can video help build and cement emotional connections and increase donor engagement?
My guest today is Raffi DerSimonian. Raffi is a firm believer in the emotive power of visual storytelling, and has developed a range of strategies throughout his career to help organizations and institutions tell their unique story. He’s worked with some incredible organizations, including HBS, Clark University, Trinity College, Lafayette, Muhlenberg, Tufts, Seven Hills Foundation, Worcester State University, Maine College of Art & Design and others.
In this episode, we will explore the art of visual storytelling as it relates to creating emotional connections and driving measurable engagement. Check out Raffi's free Nonprofit Video Resource Guide as you create and market your videos.
Connect with Raffi:
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.
Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
Tech Isn’t Coming For Your Job with Nejeed Kassam
How to Set Boundaries and Banish Burnout with Rachel Bearbower
Real Talk About Social Media Management and Mental Health with Kirsty Marrins
Data Literacy for Small Nonprofits with Sarah Epting
How to Build a Brand Ambassador Program with Nick Lynch
Authentic Storytelling in International Development with Vila-Sheree Watson
2023 Trends in Nonprofit Communications with Kivi Leroux Miller
Become a Nonprofit Thought Leader with Shereese Floyd
The Problem with Nonprofit Storytelling with Maria Bryan
How to Build A Profitable and Impactful Nonprofit Consulting Business with Cindy Wagman
The End of Free Social Media
How to Make Your Ideas Irresistible with Tamsen Webster
Nonprofit Program Evaluation Made Simple with Chari Smith
How to Set Your Time Free and Love Your Work with Jenny Blake
How Gift-Giving Can Make You A Better Fundraiser with Patrick Kucharson
How This Nonprofit Retains 46% of Their Donors with Amy Gibson
Shifting the Power to the People You Exist For with Vic Hancock Fell
How to Get Better Fundraising Results with Steven Screen
Planned Giving Primer for Small Nonprofits with Tony Martignetti
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Social Dallas Podcast
Change Church Podcast
Six Degrees with Kevin Bacon
Advocacy Scoop Podcast
Nonprofits Are Messy: Lessons in Leadership | Fundraising | Board Development | Communications