In the latest social media soap opera, TikTok has sued the US Government over its potential "ban," bringing out the unconstitutional card. Is this just a stalling tactic? Yes...and it's working.
More money is flowing into the creator economy after big product successes from MrBeast and Logan Paul. But will the new algo changes be the end of big content creators?
And Hollywood continues to lack standards with AI. Is it simply too late?
Hits and misses include CEX and Joe Biden.
Rants and raves include Instagram and Meta.
This week's links:
TikTok Sues the US Government
MrBeast and Logal Paul Lead Creator Movement
Hollywood and AI
2024 Marketing Technology Landscape
Meta to Provide Advertisers with Auto Images
Instagram on Algo Change
This week's sponsors:
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Social Media Is the Dread Pirate Roberts of Marketing (254)
Content Acquisitions Go Parabolic (253)
252: Inside This Old Marketing [Bonus Takeover Episode]
251: KFC Content Is Better than a Bucket of Chicken
250: Thanksgiving Episode & A Trick Moment for Brands
249: Beyonce, New York Times and Morning Brew (Oh my!)
248: The Greatest Marketing Predictions Episode Ever (2021 version)
247: Why Netflix Would Buy AMC (and why that's important)
246: The Future of Content Marketing, TikTok and Football
245: Why the TikTok Deal Will Absolutely Happen
244: Facebook Cleans Up Political Ads...But that's Not the Problem
243: Rented Land and Native Advertising Disaster
242: TikTok, the Nike Ad and Surprising Acquisitions
241: Double Down or Diversify? That Is the Question
240: Social Media Is Out to Destroy Us
239: Who's Going to Be the Netflix of Business Content?
238: Is Your Social Media Your Property?
237: Chaos Creates a Rather Large Marketing Opportunity for Brands
236: The Media Business Killed Itself
235: Prepare for a Turnaround with these Marketing Tips
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