This is a question that has plagued me for quite some time and it was inspired by my wife. Ryan and I continuously evaluate brands as we compare what works and what doesn't when it comes to consumers. We get caught in this trap of continually pivoting as we see other brands catch fire because of a bottle design or some element. So my wife asked me, Kenny, are you are whiskey company or a marketing company? It caught me off guard and I really had to think about the broader landscape so I wanted to make an episode where we talk about what it takes to be a whiskey company versus a marketing company. There's probably a lot of brands out there that think of themselves as a whiskey company but in reality they are a marketing company. Here's the thing, there's no wrong answer. Marketing plays a crucial role in whiskey and it could be the marketing that's in your face through point of sale, it could be bottle shapes, or even the lack of marketing to keep the mystique alive. I thoroughly enjoyed this conversation and it probably requires us to hit this topic again in the future if you send us your feedback.
Show Notes:
Behind The Pursuit: Expanding the Brand's Portfolio
404 - RNDC Responds To Sazerac's Lawsuit and When Will We See More Anti-Counterfeit Seals? on Bourbon Community Roundtable #79
Whiskey Quickie: A. Smith Bowman Cask Strength Bourbon #2 Review
TWiB: Elijah Craig is the Official Bourbon of the PGA, Chicken Cock Rleases Double Oak Kentucky Whiskey, Rock Town Introduces the Column Still Collection
403 - Where Coffee and Bourbon Collide with Brian Beyke of Quills
Whiskey Quickie: Old Elk 2022 Infinity Blend Bourbon Review
TWiB: RNDC Fights Back Against The Sazerac Lawsuit, Blue Run Revealed Plans For A New Distillery, Pinhook Debutes their Vertical Series Rye 7-Year
402 - What is Bourbon's Biggest Threat?
Whiskey Quickie: Jack Daniel’s Twice Barreled American Single Malt Review
TWiB: Kentucky Lawmakers Pass House Bill 5, Jack Daniel's New 12-Year-Old Tennessee Whiskey, Green River Introduces Wheat and Full Proof
401 - Analyzing the Bourbon Market with Dixon Dedman
Whiskey Quickie: Bardstown Bourbon Company Origin Series Bottled-in-Bond Bourbon Review
TWiB: Too Much Whiskey Fungus at Jack Daniel's, Leaked Documents From Amazon on Liquor Laws, Laws Whiskey Releases Bottled in Bond Four Grain
400 - What's Up With Whiskey Fungus? Is It Time To Remove the Kentucky Ad Valorem tax? on Bourbon Community Roundtable #78
Whiskey Quickie: Doc Holliday 8 Year Old Straight Bourbon Whiskey Review
TWiB: Washtucky is Suing Wilderness Trail, Acker Pays $100k Fine For Counterfeit Bourbon, Two New Kentucky Derby Bottles Released
399 - Do Spirits Competitions Matter?
Whiskey Quickie: Old Fitzgerald Bottled-in-Bond Bourbon Fall 2022 Edition Review
TWiB: Tourism At Distilleries Reaches New High, Old Forester The Sleepeasy, Michter’s Will Releas its 10 Year Bourbon
398 - Carrying On A Legacy at Wild Turkey with Bruce Russell
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