This is a question that has plagued me for quite some time and it was inspired by my wife. Ryan and I continuously evaluate brands as we compare what works and what doesn't when it comes to consumers. We get caught in this trap of continually pivoting as we see other brands catch fire because of a bottle design or some element. So my wife asked me, Kenny, are you are whiskey company or a marketing company? It caught me off guard and I really had to think about the broader landscape so I wanted to make an episode where we talk about what it takes to be a whiskey company versus a marketing company. There's probably a lot of brands out there that think of themselves as a whiskey company but in reality they are a marketing company. Here's the thing, there's no wrong answer. Marketing plays a crucial role in whiskey and it could be the marketing that's in your face through point of sale, it could be bottle shapes, or even the lack of marketing to keep the mystique alive. I thoroughly enjoyed this conversation and it probably requires us to hit this topic again in the future if you send us your feedback.
Show Notes:
Whiskey Quickie: Yellowstone American Single Malt Whiskey Review
TWiB: Former Peerless Execs Start Eastern Light, Woodford Reserve and Emirates Plane Bottles, Wild Turkey Announces Master’s Keep Voyage
417 - Is Collectible Whiskey on the Decline?
Whiskey Quickie: Maker’s Mark BEP Bourbon Review
TWiB: Premiumization Is Losing Steam, 2023 Kentucky Bourbon Hall of Fame New Inductees, Booker’s Bourbon Apprentice Batch
416 - Who Needs $500 Bottles and Distillery Tasting Kits on Bourbon Community Roundtable #82
Whiskey Quickie: Jefferson's Marian McLain Whiskey Review
TWiB: Refunds on Duties and Taxes For Export Bourbons, Four Roses To Sell Limited 10 Recipe Tasting Kit, Heaven's Door Releases The Next Decade Series
415 - The Story Behind Wyoming Whiskey with David DeFazio
Whiskey Quickie: New Riff Yellow Leaming Bourbon Review
TWiB: Jack Daniel's Wins in Court Decision vs Dog Toy, A New Documentary Featuring Empire Rye, Buffalo Trace Launches Daniel Weller
414 - The Problem with Bourbon Taxes and Law with Chad McCoy
Whiskey Quickie: Wolves Lot One Single Malt Whiskey Review
TWiB: Virginia ABC Makes Changes to Lottery Process, 3rd Release of Russell's Reserve 13 Year, Launch of Hardin’s Creek The Kentucky Series
413 - How To Make a Whiskey RTD with Flavorman
Whiskey Quickie: Old Forester Bourbon 117 Series Warehouse H Review
Behind The Pursuit: The Effects of Big Bourbon
412 - Will Penelope's Acquisition Lead to More MGP Buyouts? Could Ezra Brooks Work Today? on Bourbon Community Roundtable #81
Whiskey Quickie: Still Austin The Artist Straight Rye Whiskey Review
TWiB: Airbnb Picks Louisville As Top U.S. Destination, Virginia ABC Lottery Isn't So Random, Rabbit Hole’s Tenniel Double Oak Bourbon
Create your
podcast in
minutes
It is Free
50 Tastes Of Gray
Walk-In Talk Podcast
Gastropod
The War of the Worlds
The Adventures of Sherlock Holmes
The Recipe with Kenji and Deb
Christopher Kimball’s Milk Street Radio