Behind The Membership with Callie Willows
Business:Marketing
Coach Pamela Mitchell has been a professional coach since 2003, with a focus on helping people to reinvent their careers so that they can live a life that they love. When demand for her services became too high though, she decided to launch a membership offering - the Reinvention Launch Club - in order to help more people.
It wasn’t all plain sailing though and in this episode Pamela discusses the mindset shifts that needed to happen for her to be able to move from creating a more traditional content focused and high volume membership to a smaller, more curated and intimate experience where the focus is on individual and group coaching.
We also talk about how Pamela makes use of associate coaches to provide a more one-to-one experience for her members without her needing to spend all of her own time coaching, the challenge of finding your own path and being clear on what you enjoy and what's going to give your members the best results, and the quest to find the perfect community solution.
Plus lots more!
Highs and Lows of a Closed Door Model with Brandon Vogt
Creating a Successful Membership Ecosystem with Janet Murray
Building a 7 Figure Bass Empire with Scott Devine
Growing Through Collaboration with Laura Robinson
Running a "Limited Lifecycle" Membership with Lisa League
Achieving Success in a Small Niche with Shannon Rogers
Experimenting Your Way to Success with Holly Gillen
Building a "Non Guru" Membership with Christopher Sutton
Attracting Ideal Members with Julie Christie
Making the Leap from Products to Membership with John Tuggle
Thinking Outside the Box with Avalon Yarnes
Pivoting Your Membership with Colin Gray
Idea to Launch in 2 weeks with Stacey Harris
Introduction to Behind The Membership
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