Your Digital Marketing Coach with Neal Schaffer
Business:Marketing
As we market our brands on social media, we might get asked by some of our colleagues if somehow we can promote their job openings on our channels.
With the continued tight labor market, social media actually gives marketers a golden opportunity to implement inbound marketing not just for your own brand, but for your employer brand as well.
Learn all about this concept of employer branding and why it is critical for marketers to understand.
Key Highlights
[02:47] Looking At Employer Branding
[04:46] Four Types of Media
[05:47] The Idea of Employee Advocacy
[07:33] Case Studies
[11:19] My Thoughts On Branding
[13:02] How Much Can Brands Control Their Branding?
[13:28] The Heart of Employer Branding
[16:20] Employer Branding Statistics
[18:36] The Value of Employer Branding
[20:42] How Social Media Can Help in Strengthening Employer Branding
[22:15] Ways to Leverage Employees As Influences for Your Employer Brand
Notable Quotes
Links Mentioned:
Learn More:
100-Year Old Digital Marketing Advice
Future Trends in Social Media Marketing: An Interview with Dash Hudson CMO Kate Archibald
15 Elements of a Successful Personal Brand
Automated vs. Live Webinars: Are Live Webinars Really Better?
VidSummit 2023 Review: YouTube Secrets and AI Tips for Content Creators
Building a Content Fortress: How to Attract the Right Customers and Boost Conversion Rates with Martin Huntbach and Lyndsay Cambridge
How to Increase Sales through Creative Marketing Automation
Unlocking Your Digital Marketing ROI with Christopher Roberts
Rediscover the Power of Email Marketing: Nurturing Customer Relationships and Maximizing Profits
Uncovering the Secret to B2B Growth: Is Social Media the Answer? with Andy Lambert
Reimagine Your Social Media with User-Generated Content
How to Turn Your Blog into a Profitable Business: The 3-Step Process with Graham Robertson
LinkedIn Updates for 2023 You Need to Know
The Secrets to Successful Social Selling with Jon Ferrara of Nimble
Finding Your Marketing Purpose with Ikigai
Exploring the Convergence of Podcasting & YouTube with Vyyyper from vidIQ
Revolutionizing Digital Marketing with Marketing Containers: A Strategic Approach to Success
Mastering Content Creation: Insights from Melanie Deziel, from Journalism to Digital Marketing
The SES Framework: A New Lens for Digital Marketing
Party Your Way to Success: Practical Social Media Marketing Strategies with Jason McDonald
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast