What is the best way to build your brand, grow your business, or create change? It has a lot to do with whether you have influence or not. I’m not talking about being an “influencer” or influencing from the outside. I’m talking about what it takes to influence from within with the power of communication. My guest, Adam Stones, is the author of Influence: Powerful Communications, Positive Change, a communications playbook that guides readers through the five traits of influence.
Adam Stones is a writer and communications strategist who makes positive change and has an impact. His work focuses on strategy, brand-building, PR, and content creation. He helps entrepreneurs and changemakers build communication skills to make a more significant impact. He’s a cyclist and dad and who takes that job very seriously. We talk about turning influence on its head by focusing on communication. It’s easy to communicate but hard to connect. Connection is where the real change happens.
We talk about moving from a passive to an active mindset. We touch on the importance of being invested in the future and being powered by purpose. We talk about putting your why into everything you do. Adam walks us through the five core traits of influential communicators. We talk about storytelling and using the AIDA or attention, interest, desire, and action copywriting technique. We also talk about how useful it is to capture your story in a single sentence. Adam touches on his ten golden rules for behavioral change communication, the concept of OSEP or owned, shared, earned, paid, and so much more.
And be sure to subscribe to The Self-Employed Life in Apple podcasts or follow us on Spotify or wherever you listen to podcasts so you don’t miss an episode.
Everything you need can all be found at jeffreyshaw.com
Adam Stones thank you so much for being here!
Remember, you might be in business FOR yourself but you are not in business BY yourself.
Be your best self. Be proud and keep changing the world.
Guest Contact –
Contact Jeffrey –
Valuable complimentary resources to help you-
Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.
803: Coaching Break – The Unseen Benefits of Being Sufficiently Compensated
802: Carrie-Ann Barrow – Become a Business Queen
801: Steve Prentice – Overcome Fear of the Future
800: Coaching Break – 8 Lessons from 800 Episodes in 8 Years
799: Eleanor Beaton – The Case for Non-Revenue-Centered Business
798: Coaching Break – Be an Independent Thinker, Not an Independent Doer
797: Tara Nolan – Retirement for the Self-Employed
796: Demir Bentley – Productivity in a Humane Way
795: Coaching Break – Dealing with Discounts
794: Tony Martignetti – Journey to a Fulfilled Life
793: Coaching Break – Tune Into Your Abundance
792: Susie deVille – Innovate & Create for Entrepreneurial Success
791: Coaching Break – A Half Year Check-Point
790: Karen Grill – The Positive Side of Persuasion
789: Coaching Break – You Need an Action Plan, Not a Business Model
788: Jason Drees – How to Do the Impossible
787: Coaching Break – Shift Into Your Real Possibility
786: Rob and Kennedy – Become an Email Marketing Hero
785: Coaching Break – From Mediocrity to Substance
784: Dwayna Williams and Donna Morris – Mompreneur Power
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Organic Marketing Simplified: Master podcast marketing, fuel podcast growth, and make money podcasting!
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
The Tim Ferriss Show