Your Digital Marketing Coach with Neal Schaffer
Business:Marketing
A lot of businesses don't realize that, like blogs, podcasts are not just a personal content medium but can also be used by businesses. To explain the various benefits of podcasting for businesses, I am joined by Robert Loewenthal, Founder and CEO of Whooshkaa, Australia's leading podcast hosting solution who have been successfully expanding globally as we speak.
Robert will help enlighten you on:
- How some companies are using targeted podcasts as part of their outbound sales and marketing.
- What is a branded podcast?
- How can podcasts help bridge the communication gap during covid?
Episodes mentioned in the show:
179: The What, Why, and How of Podcasting
175: Why I am Investing Time in Being Interviewed on 100 Different Podcasts
Guest Links
Whooshkaa: https://www.whooshkaa.com/Robert Lowenthal on LinkedIn: https://www.linkedin.com/in/rob-loewenthal-8a66804/Reference Links for Neal Schaffer:
My Website: https://nealschaffer.com/Learn more about this podcast: https://nealschaffer.com/maximize-your-social-influence-podcast/The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-previewPartnership Marketing It's Time to Diversify Your Digital Marketing and Invest in Relationships [Matt Wool Interview]
What a High School Shark Tank Competition Can Teach You About Marketing
How to Use Content Marketing To Establish Your Own Category
Guest Blogging: Trick or Treat?
How Product-Led SEO Will Help You Reap Real ROI from Search Engine Optimization [Eli Schwartz Interview]
This is What AI - Generated Content Sounds Like
A Fresh New Perspective on Instagram Marketing: How to Blog on Instagram [Terri Nakamura Interview]
The 10 Areas of Your LinkedIn Profile Where a Majority of You Are Failing
Top 5 B2B Content Marketing-Aligned Lead Generation Strategies [Jeff Baker Interview]
The Simple Formula to Social Media Marketing Success
How to Measure Your Digital Marketing Ads ROI in a Non-Trackable World [Elijah Kirsch Interview]
Twitter Marketing: A Fresh Perspective for 2022
TikTok vs Instagram: What the Best Platform for Influencer Marketing is in 2022 [Justin Kline Interview]
LinkedIn's Newest Features to Focus On for 2022
What is the Link Between the Creator Economy and Content Marketing? [Joe Pulizzi Interview]
The Why and How of Email Marketing
Everybody Says This is the Year of Video. But What Exactly Should My Business Do to Best Leverage Video? [Scott Miller Interview]
The Number ONE Thing You Can Do to Create IMPACTFUL Content for Digital and Social Media Marketing
How Influencer Marketing Will Change in 2022 [P.J. Leimgruber Interview]
How to Pivot Your Digital Marketing Strategy for 2022
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