How sport - with a mindful, compassionate approach - can and IS changing the world: Sam Parfitt (TAP)
A New Way of Being

How sport - with a mindful, compassionate approach - can and IS changing the world: Sam Parfitt (TAP)

2024-08-19
Did you seek the Nike Olympics advert- asking 'Am I a bad person - because I want to win?' It got a few people talking before the Games, but once they started it didn't resonate. Because this Olympics, more than any other, exhibited beautiful examples of vulnerability, gratitude, humility, transcending tribalism, and mental-health wisdom. Nike were beind the curve.One person (and organisation) who is most certainly ahead of the curve is Sam Parfitt, founder of the true Athlete Project, who do remarkable things to harness the power of sport to create a more...
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